Senior Marketing Manager - Academy

Senior Marketing Manager - Academy United States
At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.
If you are an Internal Candidate, please apply via our Internal Job Board.
We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Guild Academy to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth for Guild's Academy product; B2B marketing to a Senior HR or L&D Enterprise buyer. This role will own key marketing programs end-to-end — from strategy and planning through execution and performance optimization — and partner cross-functionally to deliver measurable business outcomes.
The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing senior stakeholders across functions.
Key Responsibilities
Strategy & Planning
Translate product business requirements into marketing goals - with an emphasis on pipeline creation - in partnership with Marketing Operations, Product Marketing and channel teams (events, digital, social, etc.)
Drive optimization recommendations and build performance mindset across the collective teams
Campaign & Program Leadership
Serve as'marketing quarterback' with functional disciplines (thought leadership, content, events, etc.) to execute and optimize campaign and programs
Partner with Operations team to prioritize metrics and drive performance outcomes
Contribute to messaging strategy (with PMM) and ensure brand consistency across touchpoints
Drive monthly and quarterly reviews to senior leadership team
Stakeholder & Team Leadership
Build strong trusted partnerships with the key product leadership: PMM, Solution Consultants, Product and Sales
Influence and align cross-functional partners
Champion best practices in marketing operations, experimentation, and execution
Qualifications
Required
6–10+ years of performance marketing experience
Proven experience leading multi-channel marketing programs
Strong strategic thinking and business acumen
Demonstrated ability to translate data into insights and action
Experience partnering closely with Sales and/or Product teams
Exceptional project management and prioritization skills
Excellent written and verbal communication skills
Exceptional influence skills across business and marketing leaders
Experience working in medium-sized or high-growth companies and/or digital marketing agencies
Preferred
Experience using and/ or developing and executing go-to-market strategies for AI-enabled products
Experience in similar categories of Talent Management/ Learning space
Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)
We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $125,000-$150,000 PLUS variable (bonus) compensation eligibility and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.