Online Marketing Specialist - North America

Marketing Automation Specialist In this role, you will be responsible for producing Marketing Automation campaigns that drive engagement and help achieve revenue goals for the region. This will include engagement with regional field marketers, channels marketing, and demand generation team. This candidate will become an expert in Marketing Automation campaign design, workflow and campaign configuration, including feeders, emails, landing pages, forms, and segmentations.
Primary Responsibilities:
Support regional Marketing Automation campaign requests from intake to activation - Manage a plan of record for campaign execution and delivery
Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.
Collaborate with the field and channel marketing teams to define, review and collect campaign requirements/deliverables for Marketing Automation campaign production.
Prepare offline marketing campaign data for system imports
Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation
Complete other duties as required
Qualifications and Skills:
Attention to detail; ability to manage multiple priorities and tasks simultaneously, adjust to multiple demands and meet deadlines.
Thrive in ambiguous and/or fluid business conditions with a positive attitude
Ability to be concise and clearly communicate electronically and orally
Time management and project management are critical skills
Ability to work independently and collaboratively
Appreciation and comfortable with International cultures and settings
Experience with data manipulation in MS Excel; intermediate to advanced level
Bachelor's Degree (Business Management, Marketing or related field preferred) or equivalent work experience required.
Bonus: Front-End Web Development including HTML, CSS, JavaScript
Keywords: Eloqua, Hubspot, Marketo, Pardot
Location: Sunnyvale, CA, United States
1-2 years of experience with Marketing Automation systems, Eloqua preferred
Fortinet offers employees a variety of benefits, including medical, dental, vision, life and disability insurance, 401(k), 11 paid holidays, vacation time, and sick time as well as a comprehensive leave program.
Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $80,000 - $115,000. Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.
All roles are eligible to participate in the Fortinet equity program, Bonus eligibility is reviewed at time of hire and annually at the Company's discretion.
Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network - today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses. We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require assistance or accommodation due to a disability, please contact us at accommodations@fortinet.com. Fortinet is an equal opportunity employer. We value diversity in our company, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, military/veteran status or any other applicable legally protected characteristics in the location in which the candidate is applying.