Marketing Graphic Designer

Overview
The Marketing Graphic Designer develops visually compelling materials that communicate Gosiger's and its house brands' messages across multiple platforms. This role combines creativity with strategic understanding, turning complex information about CNC machines, automation, and related technologies into clear, engaging, and targeted visual communications that support sales and marketing objectives. The incumbent will also seek to have a broader role in the business success by being involved in strategic marketing functions. Our standard working hours are from 8:00 A.M. to 5:00 P.M., with a one-hour lunch period; work hours are based on project deadlines and schedules of internal customers. Travel to builders/vendors, Gosiger events, and tradeshows may be required.

Responsibilities

Design & Development – Create high-quality designs, graphics, and collateral (digital and print) that communicate technical concepts in a clear, audience-appropriate way (e.g., brochures, flyers, presentations, trade show displays, emails, social media content, landing pages).

Information Gathering & Concept Development – Gather information from internal teams and external resources to develop effective, on-brand design concepts for target audiences.

Collaboration & Communication – Partner with internal stakeholders, division management, and sales teams to ensure messaging and imagery align with strategic goals and audience needs. Maintain clear communication and organization within Asana and HubSpot.

Digital Campaign Design & Execution – Support the marketing team in creating, scheduling, and optimizing digital content, including email campaigns, social media graphics, website updates, and landing pages, ensuring consistent brand representation across all platforms. Review campaign performance metrics and apply insights to enhance future creative output.

Brand Adherence – Maintain and evolve the brand standards and style guides for Gosiger and all house brands, ensuring consistency across all materials and platforms.

Copywriting Support – Support marketing initiatives with compelling, accurate copy that enhances visual storytelling and aligns with brand voice.

Industry Awareness & Continuous Improvement – Stay current with marketing, design, and digital trends to refine creative approaches and design quality. Contribute ideas that improve efficiency and impact.

Constructive Feedback & Team Collaboration – Incorporate internal and external feedback professionally, demonstrating flexibility and collaboration in the creative process.

Project Management – Manage assigned projects from concept through completion, meeting deadlines, communicating progress, and maintaining attention to detail throughout production.

Asset Organization – Maintain organized marketing assets in Drive, SharePoint, and HubSpot File Manager to ensure team accessibility and efficiency.

Event Support – Design and prepare materials for trade shows, open houses, and promotional events, and assist with event photography or post-event reporting when needed.

Performance & Initiative Expectations – Take ownership of projects, proactively communicate progress, and continuously seek to improve design quality through data review and innovation. Approach work with a positive, solutions-oriented mindset and a commitment to collaboration.

Professional Growth & Development – Take initiative in developing new skills, stay informed on marketing, design, and industry trends, and actively contribute ideas that enhance Gosiger’s marketing effectiveness.

Other Duties
Perform other marketing-related responsibilities as required by business needs.

Qualifications

Essential Qualifications:

Associate’s or BA/BS degree in Graphic Design, Visual Communications, or related field.

3 to 5 years experience in graphic design or related marketing field.

Strong layout, typography, and visual hierarchy skills.

Experience with digital assets, web graphics, and production files.

Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). HubSpot experience is preferred but not required.

Strong judgment and decision-making skills.

Collaborative team player with excellent communication skills.

Demonstrated experience in a customer service position utilizing interpersonal communication skills with an emphasis on customer satisfaction.

Self-starter with high initiative and ability to contribute without prompting.

Ability to think creatively and problem solve when faced with new challenges.

Detail oriented, well organized, able to handle multiple projects in a fast-paced environment, and able to work independently.

Working Conditions
This position has a work environment that is primarily administrative with occasional work and exposure to safety-sensitive equipment such as CNC Machine Tools (loud noises and equipment operations) and forklift operations. The position requires the ability to lift, carry, and move materials of 25-50 lbs.

Perks and Benefits

Medical, Dental, and Vision Insurance

Short- and Long-Term Disability

Paid time off and holiday pay

401K plan with company match

Maternity and Paternity leave

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