Audience Activation Lead: Data-Driven Segmentation & ROI

Acxiom is seeking an Audience Activation Specialist to lead acquisition marketing initiatives. This role involves developing advanced segmentation strategies, advising on targeting approaches, and running counts for marketing optimization. The ideal candidate should have a Bachelor's degree, 5+ years of experience in data analysis and segmentation within email marketing, and excellent communication skills. This position enhances customer engagement, improves ROI, and requires a proactive problem-solver with strong analytical capabilities.
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