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Audience Activation Lead: Data-Driven Segmentation & ROI Job at Acxiom in Atlant

Acxiom · Multiple locations ·

Job type:
Full Time

Acxiom is seeking an Audience Activation Specialist to enhance acquisition marketing. The role involves developing segmentation strategies, advising on targeting, analyzing data, and optimizing marketing spend. Candidates should possess a bachelor's degree and at least 5 years of experience in data analysis within email marketing. The position is home-based, primarily supporting the email acquisition team, and is essential for optimizing marketing campaigns, increasing conversion rates, and driving engagement.
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