Audience Activation Lead: Data-Driven Segmentation & ROI

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing efforts from a home-based position in Conway, Arkansas. This role involves developing and implementing advanced segmentation strategies, analyzing data for targeted marketing decisions, and working collaboratively with the email acquisition team to optimize campaigns. Ideal candidates will have a bachelor's degree, at least 5 years of experience in email marketing, and strong communication and analytical skills. Proficiency with data analysis tools is essential.
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