Social Media Specialist

What You'll Do
The Social Media Specialist plays a key operational role in shaping and amplifying our digital presence. Your primary mission is to create, produce, and manage engaging content and paid campaigns across all social media platforms, ensuring consistency, creativity, and alignment with our corporate identity.

Develop and manage a social calendar aligned with product launches and internal initiatives

Simplify ideas into compelling digital storytelling

Create and publish high-quality content for social media platforms

Produce engaging video and photo content using tools like CapCut or Canva

Collaborate with designers to generate high-impact digital content

Manage and optimize organic and paid campaigns at an EU level for different European countries

Execute paid social ads on Meta, TikTok and Pinterest (knowledge of Smartly is a plus)

Manage day-to-day operations of all channels, responding to users in a timely and brand-aligned manner

Foster engagement and strengthen the sense of community within our digital ecosystem

Monitor performance and ensure regular, consistent activity across all platforms

Identify and collaborate with influencers to create buzzworthy content and grow our community reach

Stay up-to-date with the latest social media best practices and emerging technologies to keep us ahead of the curve

Work hand-in-hand with Brand and Country marketing teams to align messaging and amplify campaigns

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