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Marketing Manager

OptimizeGEO, Friendly, MD, USA

Job type: Full Time


About the role We're building the leading platform for Generative Engine Optimization (GEO), and we need a sharp, self‑driven marketer who can own the entire marketing motion - from research and writing to social media, content strategy, and running our own GEO presence on the OptimizeGEO.ai platform. You'll be our first dedicated marketing hire, which means a ton of ownership and a real shot at building something from scratch.
What you’ll own Content & Writing Own the editorial calendar end-to-end
Write blogs, thought leadership pieces, case studies, email campaigns, and website copy
Develop and maintain a consistent brand voice across all channels
GEO - Running Our Own Use OptimizeGEO.ai to manage and optimize our brand’s presence across AI-driven search engines (ChatGPT, Perplexity, Gemini, etc.)
Act as the internal power user and a real proof point for the product
Track and report on share of voice and citation performance in AI search engines
Social Media Plan, create, and publish across LinkedIn, X, and other relevant channels
Grow our following and turn content into pipeline
Track the GEO landscape, competitor activity, and customer trends
Turn research into messaging, positioning, and product marketing inputs
Campaigns & Execution Plan and run demand gen campaigns - organic and paid
Own the metrics: traffic, MQLs, engagement, share of voice in AI engines
What we’re looking for 4–7 years of marketing experience, preferably in B2B SaaS or a startup environment
Exceptional writing skills - long‑form and short‑form content that doesn’t sound AI‑generated
Familiarity with SEO and genuine curiosity about (or experience with) GEO / AI search visibility
Comfortable operating independently – you don’t wait to be told what to do next
Hands‑on with tools: HubSpot or equivalent CRM, social schedulers, analytics platforms, and AI writing tools
Data‑informed – you know how to measure what you’re doing and adjust accordingly
Nice to have Prior experience at an AI or MarTech company
Experience building a brand from an early stage
Basic design sensibility – can use Canva, Figma, or similar to create simple assets
Familiarity with the enterprise sales motion and how marketing supports it
GEO is one of the fastest‑moving categories in marketing right now – and we’re building the platform that powers it. You’ll have real ownership, a front‑row seat to how AI is reshaping search and brand visibility, and the chance to grow with the company. This isn’t a cog role.

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