
Creative Director, Copy & Story
T-MOBILE USA, Inc., Irvine, CA, USA
Pay: $114,600-$206,700/yr
Job type: Full Time
Responsibilities
Lead and mentor the copywriting team to develop high-quality written content that meets brand and marketing goals across Mint Mobile and Ultra Mobile
Provide actionable feedback through quarterly reviews and ongoing coaching to strengthen craft, career growth, and storytelling instincts
Manage team dynamics and performance to keep a productive, collaborative environment where writers can do their best work
Develop and steward a distinct, consistent tone of voice for each brand, evolving it when business needs call for it
Partner with the Creative Director, Design & Animation as a dynamic duo to deliver breakthrough integrated creative across promotional campaigns, social, experiential/brand activations, and customer communications
Collaborate with marketing partners, Creative Account Management, and external partners to plan and execute creative projects against shared deadlines
Translate briefs (and more often, conversations) into ideas and narratives that drive action
Present creative concepts, rationale, and a persuasive POV to senior leadership and stakeholders to secure alignment and buy-in
Also responsible for other duties/projects as assigned by business management as needed
Qualifications
Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
Acceptable areas of study include English, Communications, Advertising, Film or related field (Preferred)
8+ years writing for national or global brands as a creative director or like creative leader. (Preferred)
You’ve worked with leading brands and led copy teams to produce award-winning work. (Preferred)
D2C brand experience a strong plus (Preferred)
Knowledge, Skills and Abilities
Leadership:
A track record of leading copy teams and partnering with marketing and production to produce high-quality narratives (short and long-form), campaign concepts, and channel-specific writing that holds up across Ecomm, Media, Brand, and Retention (Required)
Creative Direction : Customers aren’t thinking about “marketing teams” when they interact with our brands. You have a vision for how every customer touchpoint is evolving (from a 30-second spot to a checkout flow) and can steer the work that direction. We want passionate creative thinkers who are also seasoned enough to know when to push back, when to take feedback, and when to move on. (Required)
Presentations : Confidently and persuasively presenting creative concepts to secure buy-in (Required)
You work independently and proactively. You can take a brief (or more often, a conversation) and turn it into an idea. You know when to get others involved and how to work with peers inside and outside Creative. (Required)
Problem Solving : Identify problems and provide solutions, or resolve with a sense of urgency, in a high-volume, fast-turnaround environment (Required)
Love storytelling : Mint Mobile and Ultra Mobile have grown by crafting motivational stories around people and purpose. We create content that speaks with, not at, our customers. You should be able to copywrite, concept, and steer work against this mission. (Required)
At least 18 years of age
Legally authorized to work in the United States
Travel
Travel Required: Yes
DOT Regulated
DOT Regulated Position: No
Safety Sensitive Position: No
Base Pay Range: $114,600 - $206,700 | Corporate Bonus Target: 20%
T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1‑844‑873‑9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.
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