Marketing and Communications Coordinator

The Marketing and Communications Coordinator provides administrative and creative support to the marketing department. The role executes marketing tactics and activities that contact potential new and established customers. The coordinator designs and implements marketing initiatives that generate new leads through print, digital, direct mail and e‑mail campaigns.

Responsibilities

Create and execute print, digital, sales collateral, direct mail and e‑mail campaigns based on current corporate branding using brand guidelines.

Utilize marketing automation platform from corporate marketing, when available.

Coordinate and develop e‑mail campaigns and corporate e‑newsletters utilizing e‑mail engines such as MailerLite.

Traffic print and electronic advertising with media partners and maintain up-to-date media insertion schedules.

Provide copywriting and proofreading for various internal and external communications.

Develop and distribute press releases to trade publications.

Work closely with Trade Show Manager to assist in the execution of activities related to major trade shows including pre‑ and post‑show follow up communications.

Assist in creating general and product presentations to support Sales needs.

Distribute marketing newsletters, launch packages, collateral and communications received from international parent company.

Assist in creating graphic designs, displays and collateral that ensure a consistent and uniform marketing message.

Maintain social medial channels with appropriate and timely updates

Maintain and organize collateral in Kansas City office and off‑site warehouse, perform quarterly inventory to ensure required stock is always maintained.

Source, create and maintain various aspects of visitor experience, including video screen content, reading material in lobby area, brochure display in atrium, etc.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Bachelor’s degree in graphic design, marketing, advertising or similar relevant field or a minimum of 2 years’ experience performing a role substantially similar to this job’s essential functions in a B‑to‑B environment is required; or an equivalent combination of education and experience. Demonstrate strong and effective verbal, written and interpersonal communication skills, including effective presentation skills. Being proactive, detail oriented, possessing a positive attitude and working well with others is a must for this role. Experience working with a global company is a plus.

This position may travel up to 20%. Normal business hours are 8:00 am to 5:00 pm. Schedule needs to be flexible to accommodate trade show and event schedules.

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