Media Manager

Headquartered in Pompano Beach, we’re seeking a Paid Media Manager who thrives in fast-paced environments and who can execute high-volume campaigns with precision.

POSITION OVERVIEW
Do you have experience scaling paid media campaigns, generating high-volume leads, and optimizing performance against aggressive acquisition goals?

Amped Fitness is seeking a Paid Media Manager to oversee paid advertising campaigns for existing gym locations. You will manage campaign execution across Meta and other digital channels, optimize lead generation performance, and drive measurable growth through data‑driven testing and AI‑assisted creative production.

This role requires strong analytical thinking, hands‑on execution, and the ability to operate at high speed while maintaining performance standards. You will work closely with leadership and CRM teams to improve lead conversion and maximize marketing efficiency across the member acquisition funnel.

KEY RESPONSIBILITIES

Execute day‑to‑day paid media campaigns focused on member acquisition and monthly growth targets for existing gym locations.

Manage lead generation campaigns across Meta platforms, with expansion into Google, TikTok, and YouTube as needed.

Produce and manage high‑volume AI‑assisted creative testing including ad copy, image, and video variations.

Launch, monitor, optimize, and scale campaigns based on performance metrics including CPL, CPA, conversion rate, and lead volume.

Conduct audience segmentation, retargeting, creative refreshes, and campaign testing on an ongoing basis.

Deliver weekly reporting and performance analysis to leadership against established acquisition goals.

Partner closely with CRM and internal marketing teams to improve lead quality and funnel conversion performance.

Help build scalable paid media systems and processes as the company continues national expansion.

QUALIFICATIONS

3–5 years of hands‑on paid media experience with primary ownership of Meta Ads campaigns.

Proven experience managing high‑volume consumer, fitness, DTC, or CPG advertising accounts.

Demonstrated ability to scale creative output using AI tools while maintaining campaign performance quality.

Strong understanding of paid media KPIs including CPL, CPA, ROAS, conversion rate, and acquisition metrics.

Experience managing and optimizing large‑scale ad testing environments with hundreds of ad variants.

Familiarity with AI creative and workflow tools such as ChatGPT, Claude, Midjourney, Runway, and similar platforms.

Strong analytical, organizational, and communication skills.

Experience with Google Ads, TikTok Ads, or YouTube Ads is a plus.

WHY JOIN US?

Play a direct role in driving growth for one of the fastest‑growing fitness brands in the country.

Own high‑volume paid media execution with significant creative freedom and measurable business impact.

Work alongside a fast‑moving leadership team in a culture that values accountability, speed, testing, and results.

Competitive compensation package including base salary and company‑wide performance bonus opportunities.

Comprehensive benefits package including health insurance, PTO, and free gym membership.

Office located in Pompano Beach, FL (in‑office, full‑time required).

Weekend coverage required during gym launch and promotional windows.

If you’re a performance‑driven paid media operator ready to scale campaigns, test relentlessly, and drive measurable growth… APPLY TODAY.

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