Integrated Marketing Manager

Integrated Marketing Manager When you work at Trex, you're helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way. The Integrated Marketing Manager turns big brand ambition into cohesive, cross-channel execution. This role connects strategy, creativity, and performance — ensuring the Trex story shows up consistently across every touchpoint, from digital to retail to trade. You'll lead integrated campaigns that strengthen brand equity, inspire homeowners and pros, and drive growth across the full Trex ecosystem of decking, railing, lighting, and outdoor living solutions.
Responsibilities:
Develop and execute annual and campaign-based integrated marketing plans that bring the Trex brand and product portfolio to life across paid, owned, and earned channels.
Partner with creative, media, digital, PR, trade, and sales teams to ensure a unified brand presence and seamless consumer journey.
Lead cross-functional collaboration between brand, product, and channel marketing to align storytelling, launch timing, and go-to-market strategy.
Manage agency relationships and internal partners to deliver best-in-class campaigns – on time, on brand, and on budget.
Translate consumer insights and category trends into actionable creative briefs and measurable campaign plans.
Oversee campaign performance analysis, driving optimization across digital, retail, and partner channels.
Champion brand consistency, ensuring Trex's tone, visuals, and promise of "outdoor living perfected" are reflected in every touchpoint.
Support the evolution of marketing technology, content strategy, and CRM to deepen consumer engagement and loyalty.
Monitor the competitive landscape and identify opportunities to differentiate Trex through innovation and experience.
Present campaign results and insights to senior leadership and cross-functional partners.
Job Location: Winchester, Virginia, United States
Experience: We are looking for leaders with a Bachelor's degree in Marketing, Business, Communications, or related field and 5 - 8+ years of experience in brand or integrated marketing within consumer goods or related industries.
Required Skills & Qualifications:
Proven track record of leading multi-channel campaigns from strategy through execution
Strong project management and organizational skills
Comfortable managing multiple priorities and deadlines in a fast-paced environment
Passion for brand building and a hands-on, collaborative approach to execution
Analytical mindset with experience interpreting data to guide creative and strategic decisions
Preferred Skills & Qualifications:
MBA or advanced degree
Deep understanding of digital media, shopper marketing, CRM, and brand storytelling
Collaborator who can influence across teams and functions
Deals with ambiguity - flexible mindset and isn't upset when things are up in the air
Makes good decisions based upon mixture of analysis, experience, and gut
Salary: Base Salary Range: $85,000 – $110,000 annually
Benefits & Perks:
Paid holidays and paid vacation
Health, dental, and vision insurance
401(k) with company match
Tuition reimbursement
Training and education options
Stock purchase program
Employee discount program
Who We Are:
Over 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what's next in outdoor living. Today, Trex is the world's #1 brand of sustainability-made, wood-alternative decking, and deck railing – all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes. Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values: Do the Right Thing, Act with Boldness and Authenticity, Drive Sustainability, Innovate and Adapt.
At Trex, you'll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader – learning, adapting, solving and succeeding. We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.
Career Advancement:
At Trex, you can take pride in craftsmanship. There's an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you've been with Trex, you have ongoing opportunities to grow your expertise – enhancing your career, your team and our shared efforts. You will help shape our future.
EEO: Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.