Social Media Manager.

Position Title
Social Media Manager

Position Purpose
In partnership with the Director of Content and Creative Strategy, the Social Media Manager oversees the execution and performance of Tuck’s organic and paid social media efforts, shaping the school’s social media strategy. The role develops platform‑native content and campaigns that elevate Tuck’s brand, deepen audience engagement, and support recruitment and institutional goals.

Key Accountabilities
Organic Social Media Strategy & Management

Develops and executes organic social media plans aligned with Tuck’s brand and institutional priorities.

Manages day‑to‑day content planning, publishing, and community engagement across platforms (LinkedIn, Instagram, YouTube, and emerging channels).

Identifies and produces high‑performing, platform‑native content that reflects the Tuck experience and drives engagement.

Collaborates with MBA admissions, executive education, undergraduate education, and advancement teams to source and shape stories for social, including faculty research, student experiences, and alumni impact.

Monitors trends, conversations, and emerging platforms to keep Tuck’s presence fresh and relevant.

Tracks, analyzes, and reports on performance, using insights to continuously refine content strategy and audience growth.

Paid Social

Develops, manages, and optimizes paid social campaigns to support enrollment priorities, brand awareness, and institutional initiatives.

Executes targeted campaigns across platforms (LinkedIn, Meta, YouTube, and emerging channels), aligning messaging with audience segments and stages of the funnel.

Aligns paid social efforts and creative execution with broader content and institutional priorities.

Monitors and analyzes campaign performance and makes optimization recommendations regarding targeting, creative, and spend to maximize ROI.

Collaborates with the Director of Digital Media and Marketing Technology to align paid social efforts with broader performance measurement, tracking, and optimization strategies.

Partners with external agencies and media buyers as needed to scale reach and effectiveness.

Stays current on digital advertising trends, tools, and platform changes.

Leads regular reporting on paid social performance, translating data into clear insights and recommendations for internal stakeholders.

Explores and applies emerging tools, including AI, to improve audience targeting, creative testing, and campaign performance.

Content & Creative Collaboration

Contributes to the development of social‑first digital content, including video, photography, and graphics.

Advises on content formats, pacing, and storytelling approaches that perform effectively across platforms.

Collaborates on ad creative development, ensuring alignment with platform best practices and Tuck’s brand voice.

Supports distribution strategies for key content initiatives, including faculty research, campaigns, and institutional storytelling.

Collaboration & Innovation

Acts as a partner to internal stakeholders, advising on social media and digital approaches that support program goals, campaigns, and institutional priorities.

Works cross‑functionally with teams across Tuck to deliver cohesive, high‑impact digital efforts.

Brings forward new ideas, tools, and approaches to improve performance and efficiency.

Contributes to broader marketing and communications initiatives as needed.

Shares knowledge and best practices in social media and digital strategy across the team.

Media, Faculty Thought Leadership, & Amplification

Supports amplification of faculty research, institutional priorities, and timely topics through social media.

Identifies opportunities to align social content with media coverage, news cycles, and thought leadership moments.

Contributes to elevating Tuck’s voice in the broader business and MBA conversation.

Required Qualifications

Bachelor’s degree or equivalent combination of education and experience.

3+ years of professional experience managing social media strategy and paid digital advertising for a brand, business, or nonprofit organization.

Strong understanding of platform dynamics, audience behavior, and performance optimization.

Experience developing and analyzing paid campaigns, including audience targeting, A/B testing, and reporting.

Demonstrated ability to create or guide compelling digital content, especially video and visual storytelling.

Proficiency with analytics and advertising tools (e.g., Google Analytics, Meta Business Suite, LinkedIn Campaign Manager).

Strong collaboration skills and ability to work across teams and stakeholders.

Ability to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive community.

Preferred Qualifications

Experience working with creative tools such as Adobe Creative Suite and Canva.

Equal Opportunity Employer
Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check
Employment in this position is contingent upon consent to and successful completion of a pre‑employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non‑discriminatory manner consistent with state and federal law.

Additional Responsibilities

Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.

Performs other duties as assigned.

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