Media Services --> Digital Media Planner
Full-Time/Regular
Overall Objective
To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner. Additionally, the Media Planner will present strategic media plans to clients.
Responsibilities
- Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
- National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)
- Couponing via FSI, shared and direct mail alternatives
- Local events ideation and implementation, i.e., local guerilla marketing
- Work as part of a media planning and buying group, applying media solutions to overall client objectives
- Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
- As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
- Organize, implement and control the day-to-day media planning development process including coordination among assistants.
- Plan traditional media campaign strategy in tandem with interactive media team
- Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
- Complete assigned areas of the annual media plan(s) in their entirety
- Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
- Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
- Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
- Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
- Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner
- Negotiate the print/OOH rates and added value.
- Issue insertion orders from BAP for all print/OOH/internet planned for each market
- Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;
- Understanding of current marketplace conditions,
- Competitive spending,
- Media and Promotional Opportunities
- Invoice Approval and Billing.
Requirements
- Bachelor’s degree in business, marketing, advertising or related field
- 4+ years media planning experience as a Media Planner
- Demonstrated presentation and writing skills
- Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print
- MS Office: Internet Explorer, Excel, Word and PowerPoint
- Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
- Experience in working with retail clients is highly desirable
- Experience directly managing a staff of one or more is highly desirable
- Full-service agency experience preferred, but not required
The responsibilities are many, various, and not limited to those written in this document
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