Associate Director, Media Strategy

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald's (to name a few...).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable... then keep reading.

We're looking for an Associate Director of Brand Strategy to help lead culturally grounded, insight-driven strategy for a major QSR brand, with a focus on Hispanic audiences.

This role goes beyond managing plans, you'll shape how strategy comes to life across media, creative, and culture. You'll be a key extension, driving work forward with clarity, rigor, and cultural fluency.

Shape the Strategy

Collaborate with client and agency leads to define and shape the overarching brand strategies
Translate business objectives into clear, insight-driven strategic frameworks that inform media, creative, and cross-channel execution
Continuously refine and improve strategic approaches and workflows to drive more effective, culture-led planning
Apply a strong understanding of media fundamentals (reach, frequency, phasing, investment levels) to develop and guide planning scenarios to make sure they deliver against KPIs and business objectives
Serve as a trusted expert in the multicultural-Hispanic landscape, proactively delivering relevant insights, trends, and opportunities to clients and internal teams
Connect the Work Foster and lead collaboration across multiple internal and external teams (clients, strategy, creative, cross-channel investment teams, etc.)
Act as the connector across disciplines, ensuring all work aligns to a cohesive and culturally relevant narrative
Evaluate scenarios and trade-offs, bringing a strategic lens to investment decisions and channel roles
Identify and proactively resolve gaps across teams to maintain consistency, quality, and alignment
Lead the Team Foster a team environment that supports growth, accountability, and continuous learning
Promote an open and collaborative culture where diverse perspectives and ideas are encouraged
Ensure the team is aligned and informed on broader client needs, priorities, and strategic direction
Willingness to step into the details with direct reports to guide, problem-solve, and support execution
Navigate high-pressure situations with composure while maintaining team morale and productivity
What You Bring Multicultural advertising experience required, with strong expertise in U.S. Hispanic audiences
5-8 years of experience across media strategy, planning, or brand strategy
5+ years of experience mentoring and developing team members
Strong understanding of the Hispanic vendor and partner landscape
Comfortable challenging the status quo, asking the right questions to ensure strategy translates into meaningful impact
Proven ability to lead projects from start to finish in a fast-paced environment
Strong written and verbal communication skills
Confident presenter with the ability to influence across teams and clients
Ability to prioritize and manage multiple workstreams with flexibility and clear communication
Strong organizational and analytical skills
Excellent time management and follow-through
High attention to detail and quality of work
Comfortable navigating media math and planning scenarios to guide, challenge and elevate team output
Proven ability to build and maintain strong internal, external, and client relationships

Salary and Benefits

Competitive salary. Generous benefits including health coverage, unlimited PTO and matching 401(k)

$120,000 - $135,000 a year

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 2 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.