Marketing Manager

Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

We are seeking a highly organized and strategic Marketing Manager to support our Training Operations team in the National Development & Community Health department . The location for this position is flexible.

Responsibilities

Project Management: Develop project management timelines in coordination with key stakeholders. Track deadlines and execute deliverables across various projects, ensuring alignment with organizational goals.

Oversee planning and execution of national training events and programs.

Manage event logistics such as technology setup, website development, and in-person coordination.

Develop essential materials such as agendas, production schedules, training guides, videos, training decks/scripts, staff emails, and calendar notices.

Coordinate with national leads and region stakeholders on content development.

Manage timely updates to staff certification dashboards with Center of Development Operations.

Content Creation & Management

Create and update training materials to equip the field with effective tools and resources for revenue growth and staff readiness.

Evaluate gaps in existing materials and identify opportunities for improvement.

Lead content creation and management for key training resources.

Oversee updates on Sharepoint, Brainshark, surveys, feedback forms and other training platforms. Manage certification dashboard updates with the regions and national leads.

Create video content and manage ongoing content refreshes and edits.

Execute timely communications.

Field Training & Stakeholder Support

Support in-person, virtual, and digital trainings. Ability to respond to requests, troubleshoot issues, and provide solutions.

Collaborative approach with National Leads to develop training content, presentations, and training guides.

Manage content delivery logistics and coordinate with internal stakeholders and speakers.

Manage staff lists for trainings (role-specific trainings, campaign-specific trainings, etc.).

Marketing & Communications

Execute content development and messaging for virtual and in-person trainings, certification programs, training resources and videos.

Build strong relationships with region and national stakeholders in achieving program goals.

Program Management & Finance Support

Oversee the Training budget to ensure financial accuracy and accountability.

Oversee promotional inventory, managing vendor relationships and fulfillment logistics.

Qualifications

Bachelor's degree or equivalent

Three (3) years of experience in program management, event planning, or a related field. 5+ years preferred.

Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.

Experience in fundraising/development is preferred.

Experience in content creation, resource development, and training materials design.

Excellent written and verbal communication skills with a keen eye for detail.

Proficiency in Microsoft Office Suite and Canva.

Experience with virtual event platforms and basic video editing is a plus.

Ability to work independently and collaboratively in a fast-paced environment.

Passion for field campaign work and mission-driven initiatives.

Compensation & Benefits
Expected pay range will be $80,000 to $90,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.

Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year.

Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

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