Content Architect: Marketing

Content Architect: Marketing

Together, we own our company, our future, and our shared success. As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.
The GTM Content Architect is responsible for creating content models that structure and scale content, including metadata, as content is one of the most important sales enablement tools. The role will create systems and organize content for accessible and contextual consumption by employee owners and external stakeholders. The Content Architect works across systems and types of content used in go-to-market processes. The role seeks to understand the workflows, user experience and common search criteria for key market stakeholders to organize information for quick consumption and use. The Content Architect will also become proficient in how different types of assets are used in the customer journey in terms of sales stage and communications from Black & Veatch. The GTM Content Architect is widely respected and vital in helping scale marketing assets. It is an operational, technical and communications role, as we must design the right organization systems and organize assets for them to be used, valued and leveraged by market-facing employee-owners and clients. All along the path, content must be created and unified as part of brand systems so clients have consistent experiences across the user journey with Black & Veatch. The role requires understanding of the myriad customer segments, personas, solutions and regions that content serves. The role will tag and organize marketing content appropriately in both internal systems such as digital asset management system, web content management system, team-specific systems (like SharePoint) and specific Intranet sites (like solution pages) as well as the corporate website and owned digital properties (such as YouTube). The candidate will create the system, train others to use the system and improve/adapt it as it will be a living and learning system. This is also a content experience role helping organize assets and content so that sales and account personnel can identify the right information that serves the right encounters, and for clients to find the information they need in the context of their discovery and relationships with Black & Veatch. The Content Architect will work with marketing and creative teams as well as business units, regional and field teams that create content. The role sits as part of the marketing communications team in enterprise marketing with a significant bridge into the digital operations, campaigns, brand and creative services.
Key Responsibilities
Design content systems that support AI search, summarization, and dynamic delivery.
Understand solutions and market segments.
Create needs analysis of internal content creator needs.
Design needs analysis of external content needs.
Audit existing processes.
Develop content models.
Manage taxonomy and metadata.
Create content guidelines.
Collaborate on content strategy.
Ensure content is reusable.
Determine system and process needs.
Measure content usage.
Minimum Qualifications
Bachelor's degree in marketing, communication or a related field; or equivalent experience
6+ years related experience
Preferred Qualifications
Proven track record supporting marketing and sales teams to grow new and current customer relationships within a matrix organization.
Strong skills in writing in various mediums, message development, story and presentation development.
Technical aptitude towards categorization systems and technical systems for housing and organization documentation such as content management systems.
Aptitude and experience working in backend systems as well as front end Web CMS.
Strong communications skills including presentation experience for stakeholder communications and management.
Excellent knowledge of multichannel and digital marketing tools and techniques, including paid and earned media, demand-based campaigns, email and content marketing, marketing events, and RevOps (MarTech & SalesTech) systems
Strong understanding of marketing principles, campaign development and digital marketing channels.
Efficient project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Ability to organize and hold focus groups for stakeholder feedback.
Understanding of asset types in marketing and creative services workflows.
Experience working with marketing campaigns and supporting sales enablement across the customer journey.
Experience supporting regional and global deployment of marketing campaigns.
Assertive and ownership mentality – understands and feels accountable for the details and success of projects.
Ability to hold crucial conversations and negotiate between stakeholders.
Comfortable working in matrixed organizations and cross-functional teams and astute at influencing and coaching stakeholders.
Minimum of eight years strategic marketing experience in B2B including strong digital marketing and demand generation experience.
Strong decision making and judgment
Excellent stakeholder management skills
Ability to work independently and as part of a team
Mature problem-solving and analytical skills
8 years progressive experience