Senior Brand Strategist, One Horizon

Who We Are
ONE Horizon is Horizon Media’s full-service creative agency, named Best Small Agency of the Year (MUSE) three times in a row.

The agency’s mission is to elevate brands from short-lived fame to long-lasting impact by going to culture first to find one meaning.

Offering spans Brand Identity & Strategy, Comms Planning, Creative Concept through Development, and Account Leadership. The agency has a growing roster of iconic brands from Materne North America, including Gogo Squeez, Jarlsberg Cheese, Freixenet, and Asahi, among others. The agency is headquartered in New York.

Job Description
The Senior Brand Strategist helps represent the consumer, brand, and business. This role will contribute across a diverse array of strategic areas, including research, insights, strategic grounding, and creative development. The position works closely with the agency’s strategic lead and serves as a significant support partner in developing the vision of the department’s practice.

Core Responsibilities
Strategic Acumen:

See the big picture and help develop strategic initiatives toward inspired solutions. Dig into a client’s business, understand category and cultural trends, and provide insight into the competitive landscape. Work with agency and client partners to position, platform, and messaging strategies that elevate and bring creative ideas into the world.

Creative Storytelling & Inspiration:

Synthesize and distill data, research, and cultural trends into inspiring and unexpected creative briefs. Use agency tools, collaborative ideation, and side-by-side partnerships with creative teams to deliver insights that raise the bar for creative work and unlock unexpected creative solutions.

Research and Insights:

Support the development of research deliverables under the direction of a Planning Director. Conduct online research as directed, attend interviews, and contribute learning and insights. Analyze qualitative and quantitative data—including audience segmentation, competitive research, and market data—to translate information into strategies that impact client brands.

Tools:

Core proficiency with software, tools, and templates applicable to Brand Strategy. Establish reusable templates for collaboration/workshop tools such as Miro, Mural, or Jamboard. Utilize research platforms such as MRI/Simmons, Netbase, Helixa, Statista, You.gov, Kantar, etc.

Leadership:

This is a leadership position. Bring a passion for what communication and creativity can achieve, contribute to intellectual products for the agency, and develop personal strengths that bring unexpected value to the planning department.

Deliverables:

Lead development of smaller-scale Brand Strategy deliverables such as Segments, Personas, Journey Maps, Core Brand Strategy outputs, Value Proposition, Positioning, Benefit Ladders, Brand Core outputs, and Creative Briefs. Manage Brand Foundations, Brand Identity Models, Cultural Narratives, research reports/POVs, communication mapping, and measurement plans.

Qualifications & Experience

Bachelor’s required, preferably in a social / human-oriented field (e.g., Sociology, Psychology, Anthropology) or in communication/marketing (e.g., Integrated Marketing, Brand Planning). A master’s degree or higher is desirable.

3 to 5 years of marketing experience, either in a creative agency or market research, working in a strategic insights function.

Experience outside of marketing and advertising that provides value, expertise, and fresh perspective to the agency (e.g., digital shop, ethnic agency, ethnography, research house, retail or promotions agency, university lab).

Excellent communication and writing skills.

Digital fluency is expected; familiarity with the latest trends and developments in social media and interactive media is required.

Experience with multicultural audiences is a plus.

Ability to thrive in an entrepreneurial culture where creativity and data are highly valued.

EEO Statement
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range
$85,000.00 - $110,000.00

Benefits
A successful applicant’s actual base salary may vary based on skill sets, experience, training, education, and qualifications. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits: health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays, unlimited paid time off, mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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