Head of US Marketing

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Head of US Marketing

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Head of US Marketing

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Company Overview

Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for myotonic dystrophy type 1 (DM1) and Duchenne muscular dystrophy (DMD), and preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease. At Dyne, we are on a mission to deliver functional improvement for individuals, families and communities. Learn more , and follow us on X, LinkedIn and Facebook.
Company Overview

Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for myotonic dystrophy type 1 (DM1) and Duchenne muscular dystrophy (DMD), and preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease. At Dyne, we are on a mission to deliver functional improvement for individuals, families and communities. Learn more , and follow us on X, LinkedIn and Facebook.

Role Summary

The Head of US Marketing is an experienced and hands-on leader who defines US brand strategy across HCP and Patient communities in neuromuscular disease. This will require strong engagement and leadership of US teams to ensure effective and aligned cross-functional implementation of brand strategy, as well as strategic planning capabilities to ensure flawless execution and a successful launch of our products for DMD and DM1.

As part of a high performing team, this role seamlessly collaborates cross functionally to deliver a one Dyne approach, including close collaboration with Field roles, Medical Affairs, Patient Services, Advocacy, and Market Access to ensure cohesive and aligned go-to-market strategies and successful execution. This is a unique opportunity for an exceptional marketer, strategic thinker, and commercial leader to play a key role on the US leadership team.

This role is based in Waltham, MA.

Primary Responsibilities

Marketing

Developing differentiated marketing strategies including digital and omnichannel engagement tactics for the US; developing and implementing initial brand plans
Leading the development and execution of integrated cross functional brand plans in strong partnership with above market team
Coordinating with the US Marketing Team on tactics with global reach, including Congresses, KOL engagement, Education, Awareness, and digital initiatives
Working in partnership with Medical Affairs on the development of initiatives to build HCP-level brand advocacy & brand adoption
Ensuring integration of Patient Advocacy across all relevant US deliverables, programs, and activities
Drive innovation in commercial strategy and tactics to build brand awareness, excitement, and intent to prescribe while ensuring superior execution of market development efforts
Working closely with Insights & Analytics to support any message testing, market research, and insight generation – instilling a metrics driven mindset and strong focus on executional discipline including constant monitoring of impact on prescription behavior and other KPIs
Working closely with legal to champion the compliance interface for commercial, ensuring appropriate governance, tracking and signoffs are in place for all commercial activities and materials (with support from cross-functional partners)
Support definition, and achievement, targets, KPIs, and metrics including for HCP adoption, advocacy, and advocacy mobilization

Launch Planning

Leading coordination and execution of launch planning for DMD and DM1
Developing launch strategy
Building integrated cross-functional launch plans
Developing core messages
Identifying and coordinating critical educational and promotional activities supporting launch activities and market development
Identifying and coordinating critical Patient Advocacy plans and media engagement
Developing cross-functional launch plans for US markets, prioritizing activities and identifying key opportunities and challenges
Effectively transferring key learnings between markets to accelerate the success of later launches
Develop and implement KPI’s to ensure high quality and speed in execution to outperform in the marketplace and drive market share towards market leadership

Leadership

Develop and lead the US Marketing team, fostering a culture aligned with company values
Executive presence. Strong leadership qualities with the ability to attract talent, drive high performance and create a collaborative culture, fostering open communication, constructive conflict management and organizational flexibility.
Establish Dyne as a trusted, enduring partner amongst the neuromuscular community and play a pivotal role in building and driving Dyne’s reputation
Synthesize key customer insights and stakeholder dynamics and bring to leadership to inform evolution and optimization of strategy, tactics, messaging, and program execution
Stay abreast of industry trends, market dynamics, and the competitive landscape to identify opportunities and drive competitive differentiation of Dyne’s platform and pipeline of novel treatments
Secure necessary resources and collaborate with matrix teams to lead business planning, ensuring deep customer and competitive insights

Education, Knowledge & Skill Requirements

The successful candidate should be a dynamic individual with proven abilities as a biopharma commercial leader. S/he will have led successful product launches, driven revenue growth, have a strong reputation for excellent cross-functional collaboration and possess the following:

BA/BS degree required; advanced degree (MBA, PhD, PharmD) preferred
Minimum 15 years’ experience in a biopharmaceutical marketing and operational experience
Proven track record of successfully launching and commercializing biotech products, with a strong understanding of the unique challenges and opportunities in the rare disease market
Deep understanding of value & access, market structure, competitive landscape, industry trends, and regulatory environment in the US region required
Proven analytical and problem-solving skills. Ability to analyze data, understand trends and develop recommendations for action based on analysis
Influential personality with the ability to simplify and clarify complex issues to broad and diverse audiences
Enterprise mindset that makes culture and values come to life in everyday activities
Experience in a small, rapidly growing biotech with the ability to operate and maneuver in a start-up environment while keeping a solutions-oriented mentality
Ability to collaborate with ex. U.S. colleagues in aligning on marketing objectives and key strategies
Demonstrates an authentic willingness and capability to roll up sleeves rather than relying on others for delivery
Ability to travel to meet business objectives.

The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.

This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned. All Employees are expected to adhere to all company policies and act as a role model for company values.

Dyne Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

Seniority level

Seniority level Executive
Employment type

Employment type Full-time
Job function

Job function Marketing and Sales
Industries Internet News
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