Senior Copywriter

The Company

Founded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman-owned, woman-led leader in sustainability and slow fashion. Frank & Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman-owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct-to-consumer e-commerce, Frank & Eileen recently opened its first US flagship store-an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers-all from our HQ in sunny California.

The Role

Frank & Eileen is seeking a Senior Copywriter to join our growing marketing & creative team. This role is ideal for a strategic, performance-minded writer who understands how to balance brand storytelling with business results. You will play a critical role in shaping and executing copy that drives engagement, conversion, and customer connection across every touchpoint of the brand. This role requires a writer who is both analytical and creative - someone who respects brand voice and integrity while deeply understanding how to optimize messaging to drive CTR, conversion, and measurable performance.

Responsibilities

Write high-performing copy across email, SMS, organic and paid social, digital marketing, website, and retail channels
Develop copy that drives engagement, click-through rate, and conversion while maintaining Frank & Eileen's distinctive brand voice
Lead, mentor, and inspire another copywriter, ensuring high standards of creativity and performance
Partner closely with marketing, creative, growth, and merchandising teams to support campaign launches and product storytelling
Optimize messaging for performance marketing channels, including paid social and digital advertising
Lead SEO-informed copywriting for site (including product descriptions) and content marketing initiatives
Analyze performance metrics and continuously refine copy to improve conversion and engagement
Translate campaign strategy into compelling, customer-focused messaging across all channels
Contribute to the evolution and consistency of the Frank & Eileen brand voice
Write retail-facing copy including in-store signage, storytelling, and brand messaging
Ensure all copy aligns with the brand guidelines and delivers consistent messaging across all platforms
Who You Are 8-10 years of copywriting experience, with strong performance marketing exposure, ideally within fashion, lifestyle, or premium consumer brands
Proven experience writing copy that drives measurable results (CTR, conversion, engagement)
Experience writing across email, SMS, paid and organic social, digital advertising, and website
Strong understanding of SEO best practices
Ability to balance brand storytelling with performance-driven copy
Data-informed mindset with the ability to interpret performance insights
Strong collaboration skills and comfort working cross-functionally with marketing and creative teams
Exceptional attention to detail and editorial standards
Familiarity with project management tools. Asana and AirTable are a plus
Experience managing and mentoring others
This role is currently hybrid based in downtown LA and will transition to in-office at our new campus in Playa Vista, opening in January 2027

Compensation

Salary Range of $90,000-$110,000 annually

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.

The pay range for this role is:

90,000 - 110,000 USD per year (Frank & Eileen HQ)