Social Media Manager

Job Overview
We are seeking a creative, data-driven, and strategic Social Media Manager to oversee and execute our social media strategy across multiple platforms. This role is responsible for content creation, community engagement, social campaigns, analytics reporting, and brand growth. You will be an instrumental part of our marketing communications team, reporting to the Director of Corporate Communication.

Key Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field

3–5 years of experience managing social media accounts (brand experience preferred; agency experience also considered)

Content creation experience demonstrated with examples of content that you produced for your own accounts or other branded channels

Proven success creating and executing strategic content calendars

Strong background in community management, audience engagement, and crisis management

Demonstrated ability to grow followers and increase engagement rates

Excellent written and visual communication skills

Highly creative and trend‑aware, especially with social video formats

Experience with data analysis, performance tracking, and reporting

Strategic thinker with the ability to align social efforts to broader business goals

Experience developing and maintaining a consistent brand voice

Strong time management, organization, collaboration, and problem‑solving skills

Adaptable team player with close attention to detail

Responsibilities

Lead and manage AppLovin’s primary social channels: LinkedIn, Instagram, and X

Plan, create, and publish organic content; monitor performance and measure engagement

Respond to community interactions as appropriate

Present AppLovin’s brands and products through both planned and real‑time content

Develop creative video concepts and produce content, including filming and editing

Stay current with social and video trends and translate them into content that aligns with business goals

Brainstorm and support social campaigns and growth opportunities

Research trends and collaborate on campaign strategy, launch, monitoring, and reporting

Capture and produce content for in‑office initiatives and employee experiences

Track and analyze performance metrics using tools such as Google Analytics and Hootsuite

Collaborate cross‑functionally to ensure consistent brand messaging

Perform other duties as assigned

Compensation & Benefits
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

CA Base Pay Range: $119,000 - $179,000 USD

Equal Employment Opportunity
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

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