Marketing Manager, Lifecycle Marketing

About Chelsea Piers At Chelsea Piers you will find colleagues who are passionate about what we do. Careers at Chelsea Piers offer unmatched facilities and proven career growth opportunities for people who are passionate about transforming the lives of our community through sports, fitness, and event experiences. All employees receive a complimentary membership to the Calm App and Chelsea Piers Fitness, access to LinkedIn Learning, paid safe/sick time, and other exciting venue benefits. Full‑time employees also receive medical, dental, and vision insurance, FSA savings, 401(k) matching, and paid time off.
About The Opportunity Chelsea Piers is seeking a Marketing Manager to support the Lifecycle Marketing team in driving customer engagement, retention, and lifetime value across our three markets (Connecticut, Brooklyn, and New York City). Reporting directly to the Director of Lifecycle Marketing, this role plays a key part in executing lifecycle and CRM initiatives, in‑venue marketing, and customer engagement programs that support our athletes and families throughout their journey with Chelsea Piers. This role is based in Stamford, CT, but will require travel to Manhattan and Brooklyn, NY.
The ideal candidate is detail‑oriented, organised, analytical, and excited to translate strategy into action. They bring hands‑on experience in CRM/email, customer communication, and campaign execution and thrive in a collaborative environment with Brand, Acquisition, Product, Creative, and Operations teams. They are proactive, self‑starters as well as collaborators. This role will take day‑to‑day ownership of lifecycle execution across all three sports and events markets—CT, BK, and NY—ensuring campaigns, workflows, and in‑venue touchpoints are consistent, accurate, and timely.
Responsibilities Lifecycle & CRM Execution Execute multi‑channel lifecycle campaigns across email, CRM, and SMS under the direction of the Lifecycle Director.
Build, monitor, and optimise CRM workflows to drive engagement, retention, and cross‑sell opportunities.
Own day‑to‑day CRM and lifecycle campaign execution across all three markets, ensuring workflows, QA, and messaging remain consistent and aligned with local needs.
Execute segmentation and personalisation strategies to maximise impact and relevancy for both new and returning customers.
Analyse and report on CRM and email performance (open rates, retention metrics, cross‑sell performance, LTV insights).
Maintain organised processes and documentation for lifecycle programmes and campaign calendars.
Customer Engagement & In‑Venue Marketing Support the planning and execution of in‑venue marketing initiatives including signage, print collateral, class/camp enrollment messaging, and promotional campaigns.
Partner with Directors, GMs, and Operations teams to ensure in‑venue touchpoints reinforce lifecycle goals and customer experience.
Assist with on‑site activations and customer‑facing events, including setup, content capture, and measurement.
Support retention‑ and reactivation‑focused paid media efforts in partnership with Acquisition.
Content & Creative Coordination Partner with Brand Marketing and Creative to apply Chelsea Piers’ programme value propositions across lifecycle touchpoints.
Manage smaller‑scale content needs (photo/video requests, UGC/Influencer pulls, athlete stories) and support larger shoots when relevant.
Support Ambassador and Influencer programmes, ensuring content aligns with lifecycle goals.
Brief Creative teams on required lifecycle assets, ensuring alignment with communication goals, funnels, and customer needs.
Analytics & Reporting Track and report on performance of lifecycle campaigns, CRM workflows, email KPIs, and customer behaviour.
Identify insights and optimisations to share with the Director and cross‑functional partners.
Maintain lifecycle dashboards, reporting frameworks, and post‑campaign recaps.
Cross‑Functional Collaboration Work closely with Brand and Acquisition Marketing to ensure lifecycle messaging aligns with larger campaigns and seasonal marketing moments.
Collaborate with Product and Digital teams to support CRM management, automate customer flows, and enhance digital touchpoints (sign‑up journeys, confirmation flows, app integration).
Serve as a key point of coordination across CT, BK, and NY—partnering with Directors, GMs, and Operations teams to ensure lifecycle communications and in‑venue touchpoints meet market‑level needs. Assist in managing feedback loops from surveys, coaches, and operations teams to surface customer insights.
Schedule Monday – Friday, 9:00am – 5:30pm, may vary based on business needs.
Compensation $70,000 – $75,000 per year.
Benefits Complimentary Chelsea Piers membership
Discounts on Chelsea Piers programming for you and your family
Health, dental and vision insurance
401(k) contribution and matching
FSA account
Free access to the Calm App
Free LinkedIn Learning account
For a full list of benefits, click here.
Qualifications 4–6 years of experience in CRM/email marketing, lifecycle marketing, and/or customer engagement.
Experience with CRM platforms (Zoho, Salesforce, HubSpot, or similar) and marketing automation platforms.
Strong understanding of email best practices: segmentation, personalisation, deliverability, A/B testing.
Proficient in campaign analytics with the ability to interpret KPIs and recommend optimisations.
Excellent organisational skills and ability to manage multiple initiatives simultaneously.
Strong communicator who can work effectively with creative, brand, operations, and digital teams.
Experience in sports, fitness, hospitality, or community‑driven organisations as a plus.
This position is based out of Stamford, CT and requires travel to Manhattan and Brooklyn.
Chelsea Piers is an Equal Opportunity Employer.

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