Senior Marketing Process Consultant- Media Strategy & Operating Model

Introduction
A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you’ll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You’ll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.

Your role and responsibilities

Assess current media planning and buying processes to identify inefficiencies, gaps, and opportunities for optimization

Design and implement standardized workflows for campaign setup, execution, tracking, and reporting

Collaborate with marketing, analytics, creative, and technology teams to ensure seamless integration of media processes

Develop frameworks for budget allocation, channel mix optimization, and performance measurement

Introduce automation tools and technologies to streamline repetitive tasks and improve accuracy

Establish KPIs, dashboards, and reporting structures to monitor media effectiveness and operational efficiency

Conduct audits of media campaigns and platforms to ensure compliance with best practices and business objectives

Train internal teams on new processes, tools, and optimization methodologies

Provide strategic recommendations to improve media ROI and scalability

Stay current on industry trends, platforms, and emerging technologies in media optimization

Required technical and professional expertise

Bachelor’s degree in Marketing, Business, Communications, or a related field

10+ years of experience in media planning, buying, or marketing operations, with a focus on process improvement

Strong understanding of digital media channels (search, social, programmatic, display, video)

Proven experience in workflow design, process mapping, and operational optimization

Familiarity with analytics tools, attribution models, and campaign measurement techniques

Experience with marketing technology platforms (DSPs, ad servers, CRM, programmatic, marketing automation tools)

Strong analytical thinking and problem-solving skills

Excellent communication and stakeholder management abilities

Experience in consulting or transformation roles

Experience implementing automation or AI-driven media optimization solutions

Preferred technical and professional experience

Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations.

Advanced Analytical Skills: Deep expertise in measuring the effectiveness of implemented solutions, identifying areas for improvement, and optimizing results to deliver impactful outcomes for clients.

Adobe Suite Mastery: Deep expertise in leveraging Adobe's suite of tools to design and implement transformative solutions, with certification or extensive experience in their application.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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