Paid Media Specialist

Context & Impact
We are looking for someone who wants to own something real. As Lansweeper’s Paid Media Specialist, you will lead our global paid media strategy across every major channel, from search and programmatic to paid social and others. You will be the person who decides where we invest, how we measure it, and how we turn digital spend into predictable pipeline. This is a strategic individual contributor role with high visibility and genuine impact.

What You Will Own
You will have full ownership of our paid media function. That includes strategy, execution, measurement, and budget. Here is what that looks like in practice:

Build and own the global paid media strategy across search, display, programmatic, paid social, paid video, specific ABM, and software review platforms

Translate business and marketing goals into full-funnel paid programs that generate qualified pipeline

Define and manage global budget allocation, forecasting, and pacing across all channels

Create an experimentation roadmap: channel testing, A/B frameworks (VWO), and structured learning cycles

Help co-create performance measurement infrastructure: KPIs, dashboards, attribution models, and regular reporting

Work closely with content, product marketing, campaign, and PLG teams to produce high-impact creative and messaging

Manage relationships with agencies, platform partners, and external vendors

Provide regular strategic recommendations to marketing leadership on spend efficiency, performance trends, and pipeline impact

A note on complexity: Around 70% of paid leads currently convert via free trial CTAs. You will coordinate closely with our PLG team, who own the trial conversion strategy. You own the paid channel strategy and the pipeline it generates from non-trial CTAs. Tight alignment between these two functions is essential, and you will be the bridge.

What We Are Looking For
Experience and Skills

6+ years in paid media, performance marketing, or digital strategy in a B2B environment, with SaaS experience strongly preferred

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.

Expert-level knowledge of SEA, paid social, programmatic buying, retargeting, and multi‑channel orchestration

Strong analytical mindset: you know how to define KPIs, build attribution models, and turn data into decisions

Hands‑on experience with Google Ads, Meta Blueprint, LinkedIn Marketing, and programmatic DSPs

A master when it comes to analytics tools such as Google Analytics and Looker Studio

Experience managing significant budgets and optimizing for CPL, ROI, and pipeline contribution

Working knowledge of Salesforce and Pardot or similar CRM and marketing automation tools

Experience working in a fast-scaling international marketing team

How You Think And Work

You think at a strategic level and can connect daily decisions to long‑term outcomes

You communicate clearly with both peers and senior leadership, and you know how to influence without authority

You are organized, accountable, and calm under competing priorities

You are genuinely curious about data and never satisfied with “good enough” when there is a better answer

You challenge assumptions and bring a problem-solving mindset to everything you touch

What We Offer

Competitive salary aligned to market benchmarks

Benefits package adapted to your location

Real career growth and a genuine learning culture

Hybrid work model with minimum two days per week at a Lansweeper office

A collaborative, international team across Europe and North America

About Lansweeper
Lansweeper is the leader in AI Cyber Asset Intelligence. We give IT and Security teams a single, trusted, continuously updated view of every asset across their entire technology estate — hardware, software, cloud, OT, and IoT. Trusted by over 20,000 organizations worldwide — including Nestlé, Nvidia, and Fiskars — we help enterprises make faster decisions, reduce risk, and stay in control of environments that never stop changing.

The Team
You will join our Center of Excellence Marketing Team and report directly to the Global Growth Marketing Director. You will work closely with campaign owners, content, PLG, and product marketing to connect paid strategy to the full marketing ecosystem.

Equal Employment Opportunity Statement
It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.

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