Associate Brand Manager - Infant Formula

At Perrigo, we are driven by our mission to

Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All . We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing

The Best Self-Care for Everyone , we are the people behind the brands you trust: Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Description Overview
We are excited to recruit a dedicated Associate Brand Manager to join our US Marketing team based in Charlottesville, VA. This hybrid role requires three days in the office.

Scope of the Role
Brand & Portfolio Management

Support brand and portfolio activation strategies for infant formula business.

Assist in annual planning, volume forecasting, and short‑range portfolio roadmaps.

Manage SKU lifecycle activities including new launches, reformulations, packaging updates, and discontinuations.

Monitor competitive dynamics, national brand benchmarks, and category trends.

Innovation, Renovation & Claims Support

Support cross‑functional execution of infant formula innovation and renovation projects.

Partner closely with R&D, Medical Affairs, Regulatory, Quality, and Legal to ensure product claims and marketing materials are accurate, substantiated, and compliant.

Coordinate packaging development, including label updates aligned with regulatory requirements and retailer standards.

Contribute to readiness for regulatory changes (e.g., ingredient updates, labeling revisions).

Marketing Execution & Retail Support

Execute customer‑specific marketing initiatives in collaboration with Sales and Retail Marketing.

Support line reviews, customer presentations, and category storytelling for retail partners.

Ensure all marketing executions meet Perrigo and retailer compliance standards for infant nutrition.

Coordinate with agencies and internal stakeholders to deliver on‑time, accurate marketing assets.

Analytics & Insights

Analyze syndicated data (e.g., Circana) to assess performance, market share, pricing, and distribution.

Track category, consumer, and retailer trends in infant nutrition.

Develop insights and recommendations to drive growth and improve portfolio competitiveness.

Support post‑launch and post‑promotion analysis.

Cross‑Functional Collaboration

Partner with Sales on customer strategy, line reviews, and opportunity assessments.

Collaborate with Supply Chain and Operations on demand planning and supply continuity.

Work with Finance on budget management, forecasting, and margin impacts.

Interface with Scientific/Medical Affairs, Legal, Regulatory and Quality to ensure compliance across all marketing touchpoints.

Experience Required

Typically these skills are obtained with a Bachelor’s degree in Marketing, Business, or related field along with 4+ years of experience in marketing, brand management, or category management.

Strong analytical skills with experience using syndicated data (Circana/IRI or Nielsen).

Excellent organizational, communication, and project management skills.

Demonstrated ability to manage complexity in a regulated environment.

5‑10% Travel Requirement.

Preferred

Experience in infant nutrition, pediatric nutrition, OTC, or regulated CPG categories.

Private‑label or retail‑focused marketing experience.

Familiarity with FDA‑regulated products and claims processes.

Experience supporting innovation or renovation pipelines.

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Find out more about Total Rewards at Perrigo.

Hybrid Working Approach
We love our offices and the setting they provide for in‑person collaboration and celebration. We also appreciate the opportunity to work remotely, which can energize you too. We promote flexibility with the ability to work two days a week from home in many roles.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.

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