Senior Graphic Designer

Job DescriptionSenior Graphic DesignerLocation: Jersey City, NJ (Hybrid)Our client is a mission-driven, consumer-facing apparel brand inspired by a relaxed, coastal lifestyle. The company is known for its thoughtful design, strong visual identity, and commitment to sustainability. The brand has expanded beyond its original product focus into versatile, year-round essentials and places a high value on craftsmanship, storytelling, and customer connection.The team operates in a collaborative, fast-paced environment where creativity, ownership, and cross-functional partnership are core to how work gets done.About The RoleThe Senior Graphic Designer is responsible for shaping and maintaining the brand's visual identity across all customer touchpoints. This role leads creative concepting and execution for integrated digital, print, and wholesale assets, while ensuring consistency in aesthetic, tone, and storytelling.This is a senior-level, hands-on design role that partners closely with marketing, ecommerce, production, and external creative partners. The ideal candidate is a strong visual storyteller with excellent technical design skills, a sharp eye for detail, and comfort operating in a fast-moving, collaborative environment.Reports to: Executive LeadershipManages: Freelance Graphic Designer and Freelance CopywriterKey ResponsibilitiesBrand & Creative DevelopmentLead creative concepting and execution for integrated brand assets across digital, print, ecommerce, and wholesale channelsEnsure consistency in brand aesthetic, tone of voice, and lifestyle storytellingTranslate strategic direction into compelling, on-brand creative conceptsDigital & Ecommerce DesignPartner with the ecommerce team on UI/UX design initiativesDesign assets for site, email, and digital marketing channels that drive engagement and performanceCampaign & Seasonal WorkDevelop creative concepts aligned with seasonal messaging and business prioritiesSupport channel owners with design solutions that meet commercial and brand objectivesCross-Functional CollaborationWork closely with marketing to deliver brand-building and traffic-driving creativePartner with production teams on photoshoots, including pre-production planning and asset executionCollaborate with external creative agencies to ensure alignment and quality of outputTeam & Process LeadershipManage and provide direction to freelance creative partnersOversee timelines, workflows, and asset delivery to ensure deadlines are metMaintain strong organizational and time management practices across projectsWhat Success Looks LikeActs as a strong brand interpreter with commercial awarenessDelivers senior-level creative execution across channelsDemonstrates excellent cross-functional collaboration and time managementBalances creative innovation with business objectivesQualificationsBachelor's degree and 4+ years of relevant design experiencePassion for graphic design, typography, motion, photography, video, illustration, and emerging creative trendsProven experience developing and executing integrated marketing campaigns2+ years of experience leading or managing another designerStrong conceptual thinking and visual storytelling skillsExceptional organization, communication, and presentation abilitiesExpert proficiency in Figma, Photoshop, Illustrator, and InDesignWhat We OfferHybrid work environment (3 days in office)Competitive compensationHealth and dental benefits401(k) with employer matchCommuter benefitsCareer growth opportunities20 days of PTO annuallyCompany holidays plus floating holidaysWork EnvironmentThis role is primarily office-based with extended periods of computer work. Occasional movement, lifting of light materials, and collaboration across teams is required. Reasonable accommodations may be made to enable individuals to perform essential job functions.Salary Range: $90K-$100KThis range represents the good-faith estimate of the pay the employer reasonably expects to offer upon hire, based on the role's responsibilities, required experience, location, and internal equity.This position may be eligible for equity awards, profit sharing, or other forms of non-cash compensation not included in the posted pay range and, where applicable, will be discussed during the interview or offer process.