Expert Consultant, Marketing (FRWD)

WHO YOU’LL WORK WITH
FRWD is Bain & Company’s marketing acceleration capability, a 200‑person community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation.

Expert practitioners sourced from some of the world’s leading in‑house marketing teams, agencies and tech platforms

Focused on delivering actionable insights with a passion for results

Define not only What to do and Why but also How – rooted in real marketplace expertise

FRWD’s work revolves around solving Bain clients’ toughest marketing challenges. Often, this tends to take a few common forms:

Marketing diagnostic – Develop a data‑driven perspective of marketing performance of a company, brand or asset, along with prioritized opportunities to drive value

Marketing acceleration – Help clients drive transformational change, new capabilities and learning to create sustainable competitive advantage.

E‑commerce acceleration – Improve operational value capture in key commerce channels with 3P retailers and DTC.

Operating model – Set up the marketing organization for success (including MarTech and data strategy); build capabilities and ways‑of‑working.

Due diligence – Partner with private equity fund clients to assess the marketing capabilities of target assets, and help build value creation plans.

WHERE YOU’LL FIT WITHIN THE TEAM
A FRWD Expert Consultant is a seasoned practitioner and emerging marketing expert, driving key workstreams within integrated Bain casework. Expert Consultants work hand‑in‑hand with client teams and cross‑functional peers from across the Bain ecosystem. They have a proven track record of leveraging in‑platform experience, data, and analysis to generate insights for clients and contribute to overall case results. They partner effectively with client teams and can clearly explain the impact and importance of their workstream on the broader marketing strategy and connect marketing insights to the broader business goals.

WHAT YOU’LL DO
Problem solving and case delivery

Drive key workstreams (with support from leadership team) and deliver results to meet client expectations and build client promoters

Partner with generalist Bain consultants in a blended team environment, bringing to bear the best of all skillsets and expertise

Demonstrate their reputation as a seasoned marketing practitioner with proficiency in distinct areas of expertise (e.g., industries, channels, platforms, products, tools, etc.)

Lead a wide range of analyses and consistently deliver outputs and materials that are insightful and free of errors

Leverage proficiency in‑platform (digital ad, E‑commerce, etc.) to gather data, generate insights, and develop testing plans

Bring knowledge and expertise at the forefront of marketing technology and tools (GenAI, attribution and measurement, MarTech/AdTech, data)

Client communication and results

Leverage expertise and interpersonal skills to build trusting relationships with clients and their agencies and work collaboratively with all parties

Communicate clearly and consistently with team and clients to share insights and ensure alignment on workplan

Bridge between specialized expertise and client business challenges, transforming marketing insights into actionable strategic recommendations that drive measurable impact

Extraordinary teaming

Maintain a consistently positive and at‑cause attitude, and contribute to day‑to‑day work across the case team

Actively seek out and act upon feedback from team, peers, and leaders in the business

Share expertise and best practices with team members across the FRWD ecosystem and across the broader Bain ecosystem

Contribute to FRWD strategy and operations (e.g., sponsor internal initiatives, support the recruiting and hiring process, etc.)

ABOUT YOU

5+ years of relevant industry experience in marketing roles (e.g., agency, brand, in‑house, or technology platform) with clear leadership experience and consistent trajectory.

Bachelor’s degree required; MBA not required but preferred.

Exceptional strategic thinking and analytical skills to solve complex problems.

Experience contributing to high‑performing, cross‑functional, integrated teams.

Ability to solve tough problems effectively and efficiently, breaking them down into pieces and taking a hypothesis‑driven approach.

Demonstrated proficiency in specific marketing domain(s), recognized by peers and superiors.

Strong expertise in the digital media landscape, including media partners/products and industry best practices.

Exceptional planning and organizational skills, ability to meet deadlines and work with cross‑functional teams.

Strong verbal and written communication skills.

Positive, at‑cause attitude.

Willingness and ability to travel as needed.

In addition to broad marketing expertise, deeper expertise across a select few areas of focus and growth for FRWD, including:
E‑commerce and retail media

Marketing measurement and analytics

Marketing technology

GenAI in marketing (e.g., agentic search)

B2B marketing

Client services experience (from consulting, agency, or other similar contexts)

Certification in some subset of relevant digital channels: Meta Blueprint, Google Ads, Amazon Ads, The Trade Desk Trading Academy, Adobe Marketing Platform

U.S. Compensation information
Compensation for this role includes base salary, annual discretionary performance bonus, 401(k) plan with an annual employer contribution based on years of service and Bain’s best in‑class benefits package (details listed below). Some local governments in the United States require a good‑faith, reasonable salary range be included in job postings for open roles. The estimated annualized compensation for this role is as follows:

For New York, the good‑faith, reasonable annualized full‑time salary range for this role is between $122,000–$146,500. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.

For Illinois, the good‑faith, reasonable annualized full‑time salary range for this role is between $107,000–$128,500. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.

For Minnesota, the good‑faith, reasonable annualized full‑time salary range for this role is between $97,000–$117,000. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.

Additional compensation may include:

Annual discretionary performance bonus

4.5% 401(k) company contribution, increasing after 3 years and fully vested upon start

Full coverage of individual medical, dental, and vision premiums

Generous paid time off, including parental leave and holidays

Paid life and long‑term disability insurance

Annual fitness reimbursement

Bain & Company’s comprehensive benefits and wellness program is designed to help employees achieve personal independence, protection and stability in the areas most important to you and your family.

Bain pays 100% individual employee premiums for medical, dental and vision programs, offering one of the most comprehensive medical plans for employees without impacting your paycheck

Generous paid time off, including parental leave, sick leave and paid holidays

Fully vested 401(k) company contribution

Paid Life and Long‑Term Disability insurance

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