Social Media Graphic Designer

Job Category: Communications & Intergovernmental Affairs
Compensation: USD 68,377 - USD 78,633

Job Description
ONLY PERMANENT EMPLOYEES IN THE TITLE AND THOSE THAT ARE REACHABLE ON THE GRAPHIC ARTIST CIVIL SERVICE LIST ARE ELIGIBLE TO APPLY.

Division/Program Summary: The Office of External Affairs manages many of the agency’s most critical interactions with the public, from raising awareness and promoting healthy behaviors to advancing policies and responding to health emergencies.

The Bureau of Communications, housed within the Office of External Affairs, develops culturally responsive public health marketing campaigns; generates and crafts materials to inform New Yorkers of health information and program services, ensuring accessibility for all; provides access to translation services for collateral materials and clinics; maintains the agency’s website; and publishes content on the agency’s social media platforms.

Within Creative Communications, the Design group oversees the artwork, design, layout, and creation of print and digital media to inform New Yorkers of key health topics and emergency situations.

Position Summary
Reporting to the Director of Design, the Social Media Graphic Designer is responsible for the look, feel, creation, and development of the Health Department social media images design, in collaboration with the Digital Communications and Design teams. The Social Media Graphic Designer handles proactive design for planned social campaigns as well as rapid response design for emergency and urgent situations.

Job Duties and Responsibilities

Assist Design Director in overseeing the look and feel of social media design projects; work closely with the Digital Communications Social Media team in the execution of messaging and campaigns.

Design social media content with firm attention to typography, composition, and message hierarchy; assist in design for print, web, and video as needed.

Analyze and transform health data into easy-to-understand and compelling content with illustrations, infographics, charts, and graphs.

Ensure all social media graphics meet standards of design excellence and adhere to agency brand guidelines.

Coordinate and collaborate with other members of the Communications team, including Creative Communications (Marketing, Digital Communications, Language Services, and Content and Copy), Press Office, and Executive Communications, as projects call for interaction and support.

Work in a 24/7 fast-paced media environment with short turnaround of projects after hours and on weekends as necessary.

Benefits

Premium-free health insurance plan that saves employees over $10K annually, per a 2024 assessment.

Additional health, fitness, and financial benefits may be available based on the position’s associated union/benefit fund.

Public sector defined benefit pension plan with steady monthly payments in retirement.

Tax-deferred savings program.

Robust Worksite Wellness Program that offers resources and opportunities to keep you healthy while serving New Yorkers.

Work from Home Policy: may be able to work up to two days during the week from home.

Job Security: higher stability compared to private sector employment.

Equal Opportunity Employer
The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

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