Associate Director, Audience Strategy

Job Description
Overview
Zenith is a leading media agency within Publicis Groupe, operating in 95 markets globally. The Data and Platform Solutions group is a team of data researchers, strategists, technology experts, and consultants dedicated to delivering data-driven client solutions.

The Associate Director, Audience Strategy will apply expertise in data‑driven audience strategy to influence marketing decisions that positively impact client businesses. This role sits at the intersection of Strategy, Data & Tech, leveraging Epsilon Connected Identity at its core.

In this capacity, the Associate Director will drive audience strategy, deliver actionable insights, and enhance targeting efforts. The ideal candidate will have media experience, strong data analytics skills, and solid business acumen.

Responsibilities

Lead the strategic use of audience data to shape and optimize media strategies in alignment with client goals

Oversee end‑to‑end audience management, including segmentation, taxonomy development, and distribution to activation partners

Leverage data platforms and audience tools to analyze behavior, build robust audience profiles, and translate insights into actionable recommendations that inform planning and activation

Serve as a cross‑functional connector between media planning, activation, and creative teams, ensuring data‑driven alignment and cohesive execution

Stay ahead of evolving media and data trends, acting as a go‑to resource for audience strategy and best practices across the agency

Confidently lead client engagements, delivering clear, compelling presentations and strategic recommendations

Qualifications

B.S. or MBA, preferably in Marketing, Advertising, or Communications

6+ years in digital media, ad technology, or account planning, with a focus on consumer segment planning and insights

3+ years with increasing responsibility within an agency or media company

Strong understanding of audience tools (MRI, GWI, DMPs)

Strong understanding of digital marketing, CRM, and audience segmentation

Excellent problem‑solving and critical‑thinking skills with the ability to interpret complex data sets

Advanced presentation, storytelling, and project management skills

Strong understanding of Paid Media in relation to Owned, Earned, and Shared, as well as knowledge of Ad Tech platforms (DSPs, SSPs, CDPs, 3rd‑Party data, pixels, DCO)

Familiarity with customer acquisition goals and the implication of different optimization levers

Benefits

Medical, dental, and vision coverage

Disability and 401(k) plans

Parental and family care leave, family forming assistance, and tuition reimbursement

Flexible time off

Compensation
USD 112,290 – 153,000.

EEO Statement
All applicant information will be kept confidential according to EEO guidelines. Veterans are encouraged to apply. If you require accommodation or assistance with the hiring process, please contact USMSTACompliance@publicis.com.

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