Marketing Manager

About Us
CorDx is a leading healthcare diagnostic manufacturer, dedicated to delivering high‑quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services.

About The Role
CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross‑functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem‑solving, and leadership to navigate the rapidly evolving IVD market.

Responsibilities
Strategic Marketing Leadership

Develop and implement a comprehensive marketing strategy aligned with our business goals

Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry

Brand Management

Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications

Develop brand‑building strategies that elevate our market presence and customer engagement

Campaign Development and Execution

Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events

Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly

Stakeholder Engagement

Collaborate with cross‑functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies

Build and maintain relationships with key industry partners, stakeholders, and influencers

Leadership and Team Management

Lead and inspire the marketing team to achieve exceptional results

Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement

Digital Marketing

Requirements

Bachelor's or master’s degree in Marketing, Business Administration, or a related field

Minimum of 5 years of marketing experience, with at least 3 years in a leadership role within the IVD or related healthcare industry

Proven track record of developing and executing successful marketing strategies

Strong understanding of the IVD market, products, and regulatory environment

Exceptional leadership, communication, and collaboration skills

Digital Marketing experience

Experience with Lead generation

Management ROI

Management Marketing vendors

Ability to think strategically and analytically, with a creative approach to problem‑solving

Proficiency in marketing analytics tools and platforms

Benefits

Medical Insurance Plan

Retirement Plan

Paid Time Off

Training & Development

Equal‑Opportunity Employer Statement
We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

#J-18808-Ljbffr