Warschawski is hiring: Senior SEO Strategist in Baltimore

We are looking for an entrepreneurial, results-driven Senior SEO Strategist to lead and own search engine optimization strategy across a portfolio of clients. This is a hands-on, senior individual contributor role focused on driving measurable organic growth through technical SEO, content strategy, and performance analysis—while evolving how SEO operates in an AI-influenced search landscape.

This role is ideal for a seasoned SEO practitioner who thrives in the details, thinks holistically about search intent and user experience, and is accountable for real business outcomes—not just rankings. You’ll work closely with analytics, content, UX, development, and paid media teams to ensure SEO is fully integrated into broader digital strategies.

Key Responsibilities
SEO Strategy & Ownership

Own SEO strategy and execution for assigned clients, with accountability for KPIs including SERP visibility, organic traffic, and organic conversions

Develop and maintain SEO roadmaps that balance technical improvements, content opportunity, and authority building

Translate business goals into scalable, search-first strategies that drive long-term growth

Content, Intent & AI-Informed Search

Lead keyword and search intent research to inform content strategy, site architecture, and on-page optimization

Incorporate AI-informed workflows into keyword research, content planning, and performance analysis while maintaining SEO best practices

Create and own SEO-driven content that aligns with user needs, brand voice, and conversion goals.

Technical SEO & Performance

Lead technical SEO efforts including site structure, crawlability, indexation, schema, and Core Web Vitals

Collaborate with development teams to ensure SEO best practices are implemented correctly and efficiently

Identify and prioritize technical opportunities that improve performance, visibility, and user experience

Data, Measurement & Analysis

Define SEO success metrics and measure performance beyond rankings, focusing on traffic quality and conversion impact

Analyze performance data and competitive landscapes to inform ongoing optimization and strategy

Use analytics tools and first‑party data to surface insights and support recommendations

Strategic Advisement & Leadership

Serve as a senior SEO subject matter expert for clients, explaining the why behind performance trends and the how behind future growth opportunities

Translate complex SEO insights into clear, defensible recommendations for internal teams and client stakeholders

Stay ahead of algorithm updates, AI‑driven search changes, and emerging SEO trends

Candidate Requirements

5+ years of hands‑on SEO experience , with ownership of strategy and measurable organic performance

Strong analytical and communication skills, with the ability to solve complex problems and clearly articulate solutions

Deep understanding of keyword intent, content strategy, and on‑page SEO fundamentals

Strong technical SEO experience , including schema, Core Web Vitals, site architecture, crawlability, and indexation

Experience using SEO tools such as

Moz, Ahrefs, SEMrush, SpyFu, Sitebulb, Google Search Console , and similar platforms

Experience leveraging AI‑driven tools or workflows

for content ideation, optimization, or analysis

Familiarity with GA4, Google Tag Manager, and Looker Studio

Experience working across both

B2C and B2B

client

Highly organized, detail‑oriented, and comfortable managing multiple priorities

Passion for SEO evolution, emerging technology, and continuous learning

Nice to Have

Experience working in WordPress or other open‑source CMS platforms

Experience with email marketing platforms (HubSpot, Mailchimp, Marketo, Listrak, etc.)

Experience collaborating with paid media and CRO efforts to support integrated growth strategies

Meta Advertising and Google Ads experience (a major plus)

#J-18808-Ljbffr