Marketing Operations Coordinator

Role Overview
This role is designed for someone who wants broad exposure to how marketing supports business growth while building real experience across multiple areas of marketing and sales. As the Marketing Operations Coordinator, you will play a central role in marketing operations – supporting lead management, CRM coordination, sales enablement, campaign execution, and basic performance reporting.

This position ensures marketing initiatives are organized, executed efficiently, and aligned with sales priorities. In addition to supporting day-to-day marketing activity, you’ll act as a key operational partner on larger initiatives, helping drive projects forward, maintain data integrity, and support visibility into performance across the company.

Key Responsibilities

Monitor, route, and maintain incoming leads to ensure timely input and follow-up

Track trends in lead flow and campaign results

Assist in identifying opportunities based on CRM and campaign data

Ensure data accuracy across marketing systems

Draft, edit, and schedule email campaigns

Create and schedule social media content (LinkedIn)

Assist with print collateral (flyers, brochures, sell sheets)

Support campaign setup and deployment across channels

Make updates in WordPress (copy, images, CTAs, landing pages)

Upload blogs, videos, and assets

Work with agency partners to monitor performance and flag opportunities

Coordinate logistics for customer events and trade shows

Manage vendor communication

Support event materials and follow-up

Qualifications & Experience

3–4 years of marketing experience in a B2B or B2C environment

Experience with CRM and marketing automation tools (HubSpot preferred)

Comfort working with data and basic reporting (Excel, CRM dashboards, etc.)

Strong writing and communication skills

Basic design skills (Canva or similar)

Strong organizational skills and attention to detail

Ability to manage multiple projects in a fast-paced environment

Collaborative mindset and ability to work cross-functionally with Sales

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