Social Media Specialist

Job Summary
Funko is looking for a creative, culturally aware, and highly analytical Social Media Specialist to help grow and optimize our online presence across key social platforms. This role balances community engagement with a strong emphasis on social media reporting, performance analysis, and data‑driven decision‑making.

What You’ll Do

Monitor and engage across social channels, responding to comments, direct messages, and mentions in a timely manner

Track, analyze, and report on social media performance across platforms, including engagement, reach, growth, and conversion metrics

Develop a regular reporting cadence (weekly, monthly, campaign–level) with clear insights and recommendations

Translate data into actionable insights to optimize content strategy, posting cadence, and platform approach

Monitor social listening tools to track brand sentiment, audience behavior, and emerging trends

Identify performance trends and anomalies, and proactively recommend optimizations

Partner with marketing and creative teams to evaluate campaign effectiveness and inform future initiatives

Track competitor performance and benchmark against industry standards

Support the execution of the social media content calendar with a focus on performance–driven improvements

Identify and engage brand advocates, creators, and fans

Escalate customer service inquiries, brand risks, or sensitive conversations to appropriate internal teams

What You’ll Bring

2–4 years of experience managing or supporting brand social media accounts, with a strong focus on analytics and reporting

Demonstrated experience building and delivering social media performance reports

Strong understanding of social KPIs, metrics, and platform analytics tools (e.g., Sprinklr, Sprout, native insights)

Ability to interpret data and translate it into clear, actionable recommendations

Experience with social listening and sentiment analysis tools

Excellent written communication skills and ability to adapt to a defined brand voice

Strong organizational skills with the ability to manage multiple projects simultaneously

Familiarity with content performance optimization and A/B testing approaches

Passion for social media, online communities, and emerging digital trends

Salary Information
The base salary range for this position in the selected city is $24.23 - $30.29 hourly. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The work environment is creative and collaborative, fully staffed by pop culture enthusiasts.

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Work Environment
The noise level in the work environment is moderate. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

This is an onsite position based in Burbank, CA and we will prioritize local candidates first.

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