Digital Marketing Manager

We are looking for an experienced search engine marketer to join our Marketing team. You must be passionate about digital acquisition marketing, and experienced in building highly successful acquisition campaigns via search marketing and search engine optimization.
A results-driven marketer you should be highly analytical and adept at making data driven decisions in a fast-paced environment. As an experienced hands‑on SEM/SEO practitioner, you must have deep and current knowledge about best practices, processes and tools to maximize customer acquisitions through the intersection of search, social, display, video, and content marketing across multiple platforms. You must have a track record of managing multimillion‑dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions through digital marketing. This role will have very high visibility and responsibility in the organization.
Responsibilities Manage PPC campaigns across all search engines, and retargeting and video campaigns across all ad networks
Build online acquisition paths in collaboration with design and front‑end development teams
Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
Continually identify ad run experiments to improve spend performance
Stay abreast of latest search marketing changes and best practices
Directly manage SEM keywords, segments, ads, landing pages
Collaborate with content team and lead SEO strategy and execution for all digital properties
Manage external agencies as needed
Track and report all relevant SEM and SEO metrics to management and cross‑functional teams
Optimize and manage bids and run multi‑variate testing for acquisition paths
Report and forecast spend and acquisition activity
Monitor tracking, tags, and conversion goals, flagging implementation issues
Work with sales, IT and marketing team members to execute search marketing initiatives
Stay abreast of competitive changes and bring new ideas to the team
Help with other marketing department functions as needed
Qualifications Track record of increasing online acquisitions through path design and campaign management
5‑8 years of hands‑on experience managing AdWords, Bing Ads, retargeting, display, and other networks
Previous experience managing annual budgets upwards of $13 MM
2+ years of experience supervising search marketing and design teams
Experience with ad networks including those for display, native, direct and programmatic buys
Hands‑on experience with tools such as SEMrush, SpyFu, Google Analytics and Optimizely
Experience with marketing automation software like HubSpot and CRMs such as Salesforce
Deep understanding of web data and ability to identify actionable insights from data
Highly analytical, adept at making business decisions based on data
Self‑starter with intellectual curiosity and problem‑solving attitude
Deep knowledge of latest tools, processes and best practices for maximizing online acquisition
Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes
Ability to use AI tools or agents to support research, analysis, or reporting workflows
Ability to collaborate and communicate effectively across organization
Bachelor’s or Master’s degree in Marketing, Business or related field
Creative self‑starter, team player with ability to multi‑task and focus
Adaptability to a fast‑paced entrepreneurial environment
Experience with SEM campaigns for services aimed at small business owners
Benefits Competitive Base Salary Range of $74,600‑$119,700 (salary based on location, skill, experience)
Annual Incentive Compensation Eligibility – up to 10% annually
Health Insurance – comprehensive medical, dental, and employer‑paid vision plans through UnitedHealthcare (UHC), with various coverage levels and additional perks such as Calm App and UHC rewards
Flexible Spending Account – pre‑tax dollars for qualified medical, dental, vision, pharmacy or dependent care expenses
Lifestyle Spending Account – post‑tax employer‑sponsored benefits for well‑being activities
Company‑paid Insurance – basic short‑term and long‑term disability and vision insurance at no employee cost
Voluntary Insurance – supplemental life and enhanced disability coverage through Mutual of Omaha and Colonial Accident & Hospitalization insurance
Paid Maternity and Parental Leave – beyond state mandates, company paid leave
Commuter Benefits – pre‑tax benefits for parking and commuter expenses
LifeBalance Program – membership with discounts on outdoor activities, arts, health, and fitness; includes pet and car insurance discounts, Financial services such as LegalShield, and relaxation tools
Plum Benefits Discount Program – exclusive discounts on shows, travel, car rentals, and more
Tuition Reimbursement – up to $5,000 annually, plus conference and career development support through the LSA plan
Travel Reimbursement – for all work‑related travel
Paid Time Off and Sick Time
Retirement Benefits – 401K plan managed through Fidelity, with a 25% company match up to 6% of salary
Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence.
As set forth in Kapitus’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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