Lifecycle Marketing Manager

Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would — dramatically improving productivity for experienced teams, while making video creation accessible to anyone.

We’re an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you’ll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression.

About the Role
We’re looking for a Lifecycle Marketing Manager to support and execute against Captions’ end-to-end customer journey across our products. Our Lifecycle Marketing Manager will be hands‑on building, launching, and optimizing campaigns across email, push, in‑app, and SMS.

You’ll work closely with cross‑functional teams to bring lifecycle strategy to life, owning day‑to‑day campaign execution and performance optimization. This is an ideal role for someone who thrives “in the tools,” enjoys building and iterating quickly, and wants to directly impact activation, conversion, retention, and winback, while incorporating modern AI tools and workflows to operate efficiently and continuously improve campaign performance.

Key Responsibilities

Build, launch, and manage lifecycle campaigns across email, push notifications, in‑app messaging, and SMS

Execute against lifecycle programs spanning onboarding, activation, conversion, retention, and winback

Own campaign setup and QA in Iterable, including journeys, segmentation, and personalization

Monitor campaign performance and continuously optimize based on data and insights

Run A/B tests to improve key subscription metrics such as trial conversion, churn, and reactivation

Partner with product, engineering, and data teams to ensure accurate targeting, tracking, and experimentation

Collaborate with creative to develop compelling messaging and iterate on copy and UX

Maintain campaign documentation, workflows, and operational best practices

Use AI tools to accelerate campaign production, copywriting, and testing workflows

Requirements

4+ years of experience in lifecycle, CRM, or retention marketing at a software company or subscription business

Strong hands‑on experience building campaigns in Iterable (or similar platforms like Braze, Customer.io, etc.)

Proven ability to execute and optimize cross‑channel lifecycle campaigns

Solid understanding of core subscription metrics (conversion, retention, churn, LTV) and how lifecycle impacts them

Detail‑oriented with strong QA instincts and operational rigor

Analytical mindset with experience reading performance data and making data‑driven optimizations

Comfortable working in a fast‑paced, highly collaborative environment

Nice to Have

Experience working on mobile‑first products (iOS/Android)

Familiarity with analytics tools like Amplitude, Mixpanel, or similar

Exposure to experimentation frameworks and incrementality testingInterest in AI tools for marketing workflows and content creation

Understanding of the creator economy or content creation tools

Benefits

Comprehensive medical, dental, and vision plans

401K with employer match

Commuter Benefits

Catered lunch multiple days per week

Dinner stipend every night if you’re working late and want a bite

Grubhub subscription

Health & Wellness Perks

Multiple team offsites per year with team events every month

Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square).

Please note benefits apply to full time employees only.

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