Paid Media Lead

Overview At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About The Team And The Role
Looking for a company that inspires passion, courage and creativity, where you can be on the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to crafting an ambitious and inclusive work environment, join eBay – a company you can be proud to be with.
eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.
Role
We are seeking a Media Strategy Lead to steward our strategic and paid media efforts as part of eBay Global Growth Marketing team. This position requires deep expertise in paid media, focusing on strategic planning and execution of integrated media plans across both digital and offline channels.

Strategic media planning, implementation, optimization, and performance analysis.
Act as a key connection throughout the Global Growth Marketing Organization supporting campaign development and the allocation of resources to new capabilities across channel execution, tracking, and measurement.
Partner with marketing and business leads to drive high-visibility Brand and strategic campaign initiatives; align with customer insights and omni-channel planning.
Translate global and US marketing goals into integrated media plans that drive business results.

What You Will Accomplish
Support the team in development of the media strategy for eBay US, from comprehensive development of full market launches to mentorship and oversight of other campaign activities.
Drive brand breakthrough and engagement through innovative media strategies.
Collaborate with global marketing teams to ensure media plans drive brand outcomes, traffic and conversion; identify and support capability improvements and provide feedback on roadmap.
Collaborate with cross-functional partners as well as creative and media agencies in regional and global marketing.
Enhance capabilities in audience strategy, improve data sharing, and implement insights/optimizations via testing and measurement.
Collaborate with the media agency to manage day-to-day relationships and end-to-end processes for optimal results.
Maintain schedules and communications to ensure smooth workflow.
Partner with cross-functional teams, agency and media partners to develop compelling custom content partnerships.
Track and analyze key media metrics with Analytics and Consumer Insights; evaluate campaign performance and optimize for efficiency; familiarity with Media Mix Models and attribution models.
Review all media documents with agency and internal partners, including plans, performance reports, timelines, and agreements.
Establish media best practices and stay abreast of key media and digital trends.

Preferred Qualifications
6-8+ years of experience developing breakthrough media strategies for global companies in-house or agency environments.
Deep understanding of full funnel advertising channels, from awareness to conversion.
Extensive digital media experience; understanding of roles, capabilities, constraints, and optimization strategies across all channels.
Ability to use data, research, and insights to ensure breakthrough results.
Experience with in-house media planning tools and syndicated resources.
Knowledge of consumer and cultural media trends, industry trends, and related innovation in media, tracking, analytics and research.
Excellent communication and ability to drive consensus; capable of presenting to Marketing Managers to senior leadership (ideally up to C-Suite).
Balance strategic and analytical skills with strong operational skills.
Experience in fast-paced, dynamic environments; ecommerce or consumer technology experience preferred.

Additional Details
The base pay range for this position is expected to be $126,000 - $168,200. Base pay offered may vary depending on location, skills, and experience. The total compensation package may include a target bonus and restricted stock units, in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits). Details of participation in these plans will be provided if an offer is made.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary or other compensation programs at any time, including for performance or market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status. If you require accommodation, please contact talent@ebay.com. We will respond to your accommodation request promptly. View our accessibility statement to learn more about eBay's commitment to digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. An employer who violates this law shall be subject to penalties.

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