Digital Marketing Manager

We are seeking an experienced Digital Marketing Manager to drive third-party media, content syndication, and demand generation programs . This role serves as a subject matter expert for lead generation and pipeline growth , partnering with global marketing teams to execute high-impact campaigns.

You will play a critical role in scaling database growth, improving lead quality, and driving pipeline contribution , while managing vendors, agencies, and campaign performance across regions.

KEY RESPONSIBILITIES

Demand Generation & Growth Strategy

Establish third-party media and content syndication as a scalable growth engine

Drive database growth and pipeline contribution across priority regions

Align campaign execution with business goals and revenue targets

ABM & Campaign Optimization

Design and scale Account-Based Marketing (ABM) programs

Improve lead-to-opportunity conversion rates from strategic accounts

Optimize targeting, messaging, and offers for higher engagement

Channel Planning & Performance Management

Build and execute a quarterly channel roadmap and investment plan

Improve forecast accuracy and pipeline-per-dollar efficiency

Continuously optimize campaigns based on performance data

Lead Quality & Data Optimization

Enhance lead quality from third-party sources through targeting and filtering

Increase opportunity creation and win rates

Ensure alignment between content and audience intent

Lead relationships with third-party vendors and media agencies

Manage media buys, performance tracking, and ROI optimization

Evaluate partners and make scale vs. replace decisions

Tracking, Analytics & Operations

Implement end-to-end tracking, tagging, and lead routing frameworks

Collaborate with Web, Marketing Ops, and Analytics teams

Ensure accurate, timely lead delivery aligned with SLAs and data standards

Develop and document global best practices for syndication programs

Enable faster campaign launches with consistent execution standards

Build a high-performing partner ecosystem

REQUIRED QUALIFICATIONS

5+ years of B2B demand generation experience (content syndication / third-party media)

Proven experience managing pipeline growth and database targets

Hands‑on experience with lead orchestration platforms (e.g., Integrate, Demandbase, or similar)

Strong expertise in ABM strategy and execution

Advanced analytical skills with ability to translate data into actionable insights and forecasts

Experience managing vendors, agencies, and media performance

Strong collaboration with Marketing Ops, Web, and Analytics teams

Ability to manage multiple campaigns in a fast‑paced, global environment

High attention to detail with focus on data accuracy and execution excellence

TOP SKILLS (NON-NEGOTIABLE)

B2B Demand Generation & Pipeline Growth

Content Syndication & Third-Party Media

ABOUT BRICKRED SYSTEMS
BrickRed Systems is a global leader in next‑generation technology, consulting, and business process services. The company helps organizations accelerate digital transformation through innovative, scalable, and high‑impact solutions across industries worldwide.

With ISO 27001 and ISO 9001 certifications and over a decade of experience, BrickRed Systems leverages cloud computing, analytics, hyper‑automation, robotics, cognitive computing, and emerging technologies to deliver measurable business outcomes.

The organization fosters a strong continuous learning culture, enabling clients and talent to build future‑ready digital capabilities and maintain a competitive edge in a rapidly evolving global landscape.

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