Marketing Manager, Activation - New York

Marketing Manager, Activation - New York
New York, NY

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Regional Activation Manager

Location: New York, NY / Stamford, CT

Job Type: Full Time | Exempt

About the Role
The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf’s sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM).

The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry.

What You’ll Do
Regional Marketing Execution

Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.

Manage activation calendars, track execution, and distribute promotional materials across the region.

Manage incoming field requests for assets (digital, POS, etc.).

Channel, Outlet & Event Activation

Lead merchandising and POS execution, ensuring brand consistency.

Plan and manage local events, pop‑ups, and demos; oversee regional budgets.

Coordinate event calendars and ensure flawless activation.

Cross‑Functional Collaboration

Partner with sales, marketing, and compliance teams to achieve regional goals.

Serve as a brand expert and uphold brand standards across all initiatives.

Promotions & Product Launches

Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support.

Customer Engagement & Brand Advocacy

Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.

Travel Requirement

40% - 60%

What You’ll Bring

Bachelor’s degree in Marketing, Business Administration, or related field.

4‑6 years of field marketing and activation experience.

Proven expertise in event planning and execution.

Passion for the cannabis industry and consumer (both active and curious).

Strong organizational and calendar management skills with the ability to juggle multiple priorities.

Experience managing regional brand pages or digital platforms.

Creative and innovative mindset with the ability to succeed in a tightly regulated environment.

Willingness to travel and collaborate across multiple markets.

Even Better If

MBA or advanced degree.

Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).

Experience partnering with event or creative agencies.

Salary: $87,000 - $96,500 USD

What We Offer

Competitive Pay and Benefits

Generous PTO and Parental Leave

Life/Disability Insurance

Community Involvement

Referral Bonuses and Product Discounts

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Curaleaf recruiters are located in Minnesota. While Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non–immigrant or immigrant visas. Candidates who are lawful permanent residents (e.g., Green Card holders) are eligible for employment with Curaleaf, but the job of an employee in a business that sells a product that is illegal under federal law may compromise the candidate’s immigration status. Before a lawful permanent resident accepts an offer, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.

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