Our client, a leading digital advertising platform provider, is looking for a Manager, Account Strategy to support a dynamic team. This contract role is based in Hoboken, New Jersey and offers an exciting opportunity to work with a Fortune 1 company recognized for rapid growth and innovative media solutions.
Manager, Account Strategy Responsibilities:
- Develop and implement strategic managed-service and self-service advertising campaigns, serving as a consultative expert.
- Collaborate with sales and account teams to create data-driven media proposals aligned with client goals.
- Lead discussions with advertisers and agencies, showcasing expertise in media tactics and campaign management.
- Apply knowledge of various media types, including paid search, programmatic display, CTV, social media, and digital out-of-home.
- Monitor and communicate campaign performance, providing insights and optimization strategies to internal and external stakeholders.
Manager, Account Strategy Qualifications:
- Bachelor’s Degree in Business, Marketing, Communication, or related field.
- Over 3 years of experience managing digital media campaigns across multiple channels.
- Strong understanding of digital media metrics such as CPM, ROAS, CPC, and CTR.
- Proven experience in client-facing roles with proactive issue resolution.
- Excellent communication, presentation, and project management skills, with proficiency in Microsoft Office and familiarity with tools like Salesforce, JIRA, Tableau, SQL, and Power BI.