Social Media Manager - Content & Community

Overview
The Social Content & Community Manager supports OhioHealth’s brand social media presence through day-to-day content execution, publishing, and audience engagement. This role focuses on delivering consistent, high-quality social content aligned with established strategy, while actively managing and responding to community interactions across platforms. Working closely with the Advisor, Brand Journalism & Social Media, this role helps bring social campaigns to life, ensures timely and accurate publishing, and provides insight into content performance and audience trends. This role executes within established social media strategy and brand guidelines.

Responsibilities And Duties

Build OhioHealth’s social content strategy and manage and develop social content that points to OhioHealth’s owned channels.

Raise brand awareness of the organization and its physicians, clinical experts, and associates; engage OhioHealth’s social audiences to educate, build trust, and provide value.

Social strategy and management (approximately 40%): monitor brand channels, engage with comments/questions/complaints, answer community questions, and address concerns; develop conversations that educate and inform.

Collaborate with OhioHealth departments and teams to support community interactions.

Develop strategy to build audience engagement on brand channels and independent social review websites; maintain content calendar; manage responses to reviews on independent sites.

Brand focus: advise on crisis communications for brand management on social channels; contribute to thought leadership platforms and content; measure channel impact against organizational goals.

Social content planning and creation (approximately 40%): create SOPs for planning, execution, distribution, and amplification of content; grow audience with regular, helpful content aligned to needs; produce content consistent with brand, style, and tone.

Contribute to brainstorms, attend events for social media support, publish relevant and consistent content, and manage production of content with internal teams.

Team collaboration, relationship building, and social education/advisement (approximately 20%): nurture brand ambassadors among associates; collaborate with HR on social media use for recruiting and retention; educate teams on best practices; assist with social media questions and situations; collaborate with internal communications, marketing, designers, and subject-matter experts.

As a High Reliability Organization (HRO), focus on safety, quality, and efficiency in performing duties.

Note: the job profile provides an overview and is subject to change at any time.

Minimum Qualifications

Bachelor’s Degree (Required)

Additional Qualifications

Degree or equivalent experience

Field of Study: Social Media, Digital Marketing, Journalism, Communication or related field

5-10 years of experience in a corporate, media, or agency setting

Specialized Knowledge

Social media platforms and best practices (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.)

Social publishing and management tools (e.g., Sprout Social)

Social media content creation (copywriting, basic visual/video content)

Community management and audience engagement

Understanding of social media performance metrics and reporting

Knowledgeable in crisis management

Desired Attributes

Strong writing and communication skills

Ability to manage multiple priorities and meet deadlines

Detail-oriented with strong organizational skills

Comfortable working in a collaborative, matrixed environment

Proactive and solutions-oriented mindset

Ability to deal with complex situations and confidential/sensitive issues

What Success Looks Like

Consistent, high-quality social publishing across channels

Timely and thoughtful audience engagement

Strong alignment with brand voice and content strategy

Reliable execution that keeps campaigns and content moving

Behavioral Competencies

Models organizational mission and values through daily actions, decision-making, and priority setting

Demonstrates commitment to cost-effectiveness and sound business practices

Serves others with compassion and respect, and strives to deliver services that set community standards

Makes decisions based on the best information at the time, and demonstrates flexibility and creativity in finding solutions

Relates to others in an honest, straightforward fashion and values divergent points of view

Demonstrates commitment to valuing individual needs and abilities in the people we serve and in the workplace

Leadership Competencies

Maintains confidentiality of log-on passwords and security of other authentication devices

Ensures the privacy and security of information entrusted to their care

Uses company business assets and information resources for management-approved purposes only

Adheres to all information privacy and security policies, procedures, standards, and guidelines

Promptly reports information security incidents to the OhioHealth Information Security Officer

Work Details

Work Shift: Day

Scheduled Weekly Hours: 40

Department: Digital Marketing and Analytics

Equal Employment Opportunity: OhioHealth is an equal opportunity employer and fully supports and maintains compliance with all state, federal, and local regulations. OhioHealth does not discriminate against associates or applicants because of race, color, genetic information, religion, sex, sexual orientation, gender identity or expression, age, ancestry, national origin, veteran status, military status, pregnancy, disability, marital status, familial status, or other characteristics protected by law. Equal employment is extended to all persons in all aspects of the associate-employer relationship including recruitment, hiring, training, promotion, transfer, compensation, discipline, reduction in staff, termination, assignment of benefits, and any other term or condition of employment.

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