Digital Media Specialist - Chrysler/Dodge

The Digital Media Specialist is responsible for planning, executing, and optimizing digital media campaigns while also supporting the development and performance of digital creative assets. This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive performance and brand impact across digital channels.
The ideal candidate is both analytical and creative as well as comfortable managing campaigns and performance data while also contributing to creative briefing, asset development, and ongoing creative optimization.
Key Responsibilities:
Digital Media Strategy & Execution
Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms
Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets
Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations
Partner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategies

Digital Creative Development & Optimization
Collaborate with creative, brand, and agency partners to develop digital creative strategies aligned with media objectives and audience insights
Contribute to creative briefs by translating media goals, channel requirements, and performance learnings into clear creative direction
Review and provide feedback on digital creative assets (static, video, motion, interactive), ensuring alignment with platform best practices, brand guidelines, and campaign goals
Support ongoing creative testing and iterate assets based on performance data and insights

CrossFunctional Collaboration
Act as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignment
Ensure creative assets are delivered on time and meet technical specifications for each platform.
Align media and creative efforts with broader brand, marketing, and business priorities

Industry & Platform Expertise
Stay current on digital media and creative trends, platform updates, ad formats, and best practices
Proactively identify opportunities to evolve messaging, formats, and approaches to improve efficiency and qualitative performance

Basic Qualifications:
Bachelor's degree
5 + years of experience in digital media, digital marketing, or integrated media roles
Familiarity and/or hands-on experience with digital media platforms (e.g., Meta, Google, YouTube, programmatic DSPs)
Strong understanding of how creative performance influences media outcomes
Experience collaborating with creative teams or agencies on asset development
Strong analytical skills with the ability to translate data into insights and actions
Excellent communication, attention to detail and project management skills
Flexible and adaptable to evolving situations and deliverables

Preferred Qualifications:
An understanding of the development process associated with various media types (display, video, etc.)
Familiarity with creative testing frameworks and performancebased creative optimization
Working knowledge of dynamic creative solutions or creative specifications standards
Experience in automotive, retail, or large brand environments

The Digital Media Specialist is responsible for planning, executing, and optimizing digital media campaigns while also supporting the development and performance of digital creative assets. This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive performance and brand impact across digital channels.
The ideal candidate is both analytical and creative as well as comfortable managing campaigns and performance data while also contributing to creative briefing, asset development, and ongoing creative optimization.
Key Responsibilities:
Digital Media Strategy & Execution
Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms
Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets
Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations
Partner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategies

Digital Creative Development & Optimization
Collaborate with creative, brand, and agency partners to develop digital creative strategies aligned with media objectives and audience insights
Contribute to creative briefs by translating media goals, channel requirements, and performance learnings into clear creative direction
Review and provide feedback on digital creative assets (static, video, motion, interactive), ensuring alignment with platform best practices, brand guidelines, and campaign goals
Support ongoing creative testing and iterate assets based on performance data and insights

CrossFunctional Collaboration
Act as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignment
Ensure creative assets are delivered on time and meet technical specifications for each platform.
Align media and creative efforts with broader brand, marketing, and business priorities

Industry & Platform Expertise
Stay current on digital media and creative trends, platform updates, ad formats, and best practices
Proactively identify opportunities to evolve messaging, formats, and approaches to improve efficiency and qualitative performance

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.