Digital Marketing & Paid Ads Specialist (Part-Time)

Work location Washington State–based (WA residency required); remote with a monthly in-person team meeting in Tacoma, WA
Role Summary This role is for a hands‑on digital marketer who can run and improve Google Ads campaigns and support broader marketing delivery for small business clients. You'll manage budgets and performance reporting, coordinate with internal teammates, and help create website/SEO and social content that drives leads.
Key Responsibilities Paid Media Manage and optimize Google Ads campaigns (Search, Performance Max, Local Services Ads, Display)
Develop ad creative/messaging, run analysis, and recommend tests/iterations
Manage budgets and bidding strategies; report on performance and insights
Support tracking and measurement (Google Tag Manager/Google Analytics familiarity)
Digital Marketing & Content Partner with clients to grow website and digital presence against business goals
Write and publish blog/webpage content to improve organic visibility (SEO basics required/learnable)
Create social media content (posts/stories/campaigns) aligned to brand voice and objectives
Coordinate internal resources (design, development, social, paid search) to deliver client work
Communicate clearly with clients to gather requirements and deliver to expectations
Requirements 1+ year hands‑on Google Ads management experience; budget and bid management required
Strong writing/editing skills; ability to research and produce high-quality content
1 year managing social media for businesses/brands
Strong customer service mindset; professional written/verbal communication
Highly organized with strong attention to detail; consistently meets deadlines
Comfortable learning and troubleshooting WordPress (training provided as needed)
Nice to Have Experience with Bing Ads, Meta/Facebook Ads, or other ad platforms
Google Ads certifications
Spanish proficiency
Experience building social content strategies across multiple platforms
Tools/Platforms (experience is a plus; well train where needed) WordPress; Monday.com; Google Chat; Google Drive (Docs/Sheets)
Google Analytics, Google Search Console; Google Tag Manager
SEO tools such as SEMrush, Moz, Ahrefs, Ubersuggest
Hosting platforms (e.g., WP Engine, SiteGround); YouTube/Vimeo
Social platforms (Facebook, Instagram, LinkedIn, X) and schedulers (Hootsuite, Buffer, Sprout Social, or similar)
Performance Expectations Meet task/project due dates consistently
Maintain responsive, friendly client communication; clients feel heard and supported
Own outcomes for assigned client work (coordinate dependencies; no hand‑offs without follow‑through)
Use AI tools appropriately for research/drafting/analysis, but always fact‑check and deliver human‑edited, client‑ready work
Review team‑delivered site/design updates for quality before presenting to clients

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