Holland America Group is hiring: Public Relations Specialist in Miami

Specialist, Public Relations

One of the best-known names in cruising, Cunard is the world's leading international premium cruise line, carrying millions of guests each year to hundreds of destinations around the globe. With parent company Carnival Corporation, Cunard is well known for its White Star Service and Trans-Atlantic Crossings.
This position is for Specialist, Public Relations reporting directly to the Director of Public Relations and is responsible for supporting the development and implementation of media relations programs, activations and PR initiatives that generate positive awareness and publicity for the Cunard brand across consumer and trade audiences in North America.
The Specialist supports the Director of Public Relations on all facets of the business and is responsible for supporting the development and execution of the annual communications calendar, including proactive storytelling, media experiences, PR activations, special events and internal communications.
The Specialist is responsible for supporting Cunard PR on all facets of media relations, including acting as a key liaison with media and related queries, writing and responding to media queries, drafting and issuing press releases, driving news distribution, monitoring, reporting and measurement and hosting Press Familiarizations.
The Specialist will act as day-to-day contact for media sailing on board and may also host Press FAM trips onboard the Cunard Fleet. The Specialist creates all overview communications, VIP Commends documents for the ship and travel arrangements, and ensure they are accurately delivered to media, agencies, shoreside and shipboard colleagues.
This role requires an ability to balance multiple projects at any given time, which often include travel, and feature initiatives with complex layers and logistics, many different teams – local, regional, national and international – and sensitivities in the realm of dealing with high profile personalities and events. The Specialist should be able to easily pivot as need, while still meeting key deadlines and driving projects forward. The Specialist also collaborates with other North America Cunard departments: Marketing, Customer Service, Sales and Revenue Management. Specialist also supports Director in working with outside vendors, PR firms and consultants as relevant.
Here's a summary of what Cunard is looking for in a Specialist, Public Relations. Is this you?
Responsibilities:
Supports an integrated public relations program to drive brand awareness and relevant media coverage, maintain strategic relationships with press and external influencers.
Write press releases, fact sheets, talking points, Q&As and other materials to support media and interview needs.
Manages distribution of press releases via wire distribution
Collaborates with internal Cunard departments and PR agency on crafting and delivering key brand messages.
Work closely and collaboratively with UK and North America Cunard stakeholders including Marketing, Brand, Customer Service, Guest Experience, Revenue Management, Sales, etc. and to develop and execute ideas and campaigns.
Ongoing media pitching to secure coverage for news announcements, proactive storytelling opportunities, and interviews with key executives.
Works with Director on reactive media query responses for fact and photo requests, articles, executive interviews with input from Director and PR agency (as relevant).
Manage ongoing team action plan and yearly planning calendar working with the Director and PR agency including timelines and tracking for all PR activity, events, ship visits, photo and film shoots to ensure key milestones are met.
Keep abreast of changes to the media marketplace, ensuring Cunard capitalize on opportunities that may arise
Manage ongoing press familiarizations for media, content creators and partners, among others, onboard the Cunard Fleet including coordinating travel logistics, managing media requests and working with Special Events Manager to inform the global guest experience and shipboard teams.
Guides shipboard visitors on process, procedures, and security protocol guidelines
Creates all overview communications, VIP Commends and travel arrangements and ensure they are accurately delivered to media, agencies, shoreside and shipboard colleagues.
Responsible for frequently updating and adding to media contact list.
supports content development for media use, including but not limited to creative assets, fact sheets, still images and b-roll.
PR Activation/Event/Partnership Management & Support
Collaborates with Director, Special Events Manager and various internal stakeholders to support the execution PR activations and events that reinforce the objectives of the brand.
Serve as liaison with media, in partnership with PR agency, in preparation for PR events and activations
Leverages brand partnerships for PR storytelling that elevate the image of the brand.
Work alongside Director and Special events manager to execute any PR content shoots on board for still images, b-roll and other assets.
Work alongside Director and Special Events manager to execute media filming opportunities on board for TV programs, content creators, etc.
Works with Director to identify, vet, analyze, and coordinate strategic, high visibility sponsorship and/or brand relationship opportunities to support PR objectives, strengthen storytelling opportunities, and provide positive halo effect awareness for the brand.
Manages day-to-day aspects of these relationships alongside Director including interfacing with external partners, vendors, cross department and Head Office Shoreside colleagues and identifies key integration opportunities.
Works with Director and Special Events Manager to bring events, both shipboard and shoreside, to life to support PR activations.
Works alongside Director and Special Events Manager to create and maintain planning documents and wrap-up reports to plan for and report metrics resulting from PR-driven activations.
Reporting & Measurement
Maintain accuracy and efficiency of internal media coverage tracking system
Develop bi-weekly coverage summaries for internal distribution
Develop monthly, mid-year and full-year coverage reports to measure success against objectives.
Develop campaign-specific reports including PR metrics and work with cross-functional stakeholders on additional marketing, tracking and event metrics to demonstrate ROI.
Work with external and internal partners to gather and report on metrics for any paid media activity, partnerships, content creator work, etc.
Administration
Support tracking NAM PR teams G&A budget and review monthly with Director to ensure cost control.
Ensure budgets are accounted for PR activations, press familiarizations and individual press travel.
Reviews invoices for accuracy, submits and codes invoices for payment, routes to Director for additional review/approval
Set up new vendors in Accounts Payable system
Reviews and promptly responds to daily correspondence re miscellaneous topics, i.e., media queries, sponsorship opportunities, interview requests, voyage donation solicitations, sales requests, etc.
Book travel for media and partners as needed to support PR activity.
Ensures adherence to legal requirements of all PR activity.
Actively participates in and attends weekly, monthly, and quarterly meetings/conference calls as needed
Undertakes ad hoc duties as required.
Knowledge, Skills & Abilities:
Minimum Skills
Outstanding interpersonal skills – written and verbal – are required to communicate with senior management, other departments, agencies, shoreside and shipboard colleagues
Strong ability to craft – at times on short notice – various written materials including copy, press releases, social media copy, marketing and sales copy, and crisis communications statements/verbiage
Proven track record of managing simultaneous, multiple and often high-profile complex events and initiatives from inception to completion
Very strong analytical skills with ability to proactively present and resolve complex issues and results
Experience in media relations and social media, event planning, partnership relationships
Creative thinker and problem solver with big activations and day-to-day efforts to work smarter
Thrives in a dynamic, fast-paced environment and on a high-performing team. Capable of managing and meeting multiple, overlapping deadlines
Outstanding writing (with an emphasis on AP style), editing and presentation skills, with an ability to adapt messaging and content for a variety of audiences
Experience in evaluating and executing proactive media pitching, responding to media inquiries, coordinating interview opportunities and managing partnership initiatives
Experience managing and coordinating Press familiarization visits, including, vetting, coordinating logistics and working with multiple external constituents to deliver an outstanding media experience
Experience in PR reporting and measurement, leveraging monitoring/analytics software and tools to tell an impactful story
Day-to-day budget and vendor management experience
Technology skills
Experience with AI-based tools to work more efficiently and creatively
Ease and agility with social media platforms and related trends/technology
Microsoft Office
PPT/presentation



En Español: Especialista en Relaciones Públicas

Cunard es una de las líneas de cruceros internacionales más conocidas en el mundo, que transporta millones de huéspedes cada año a cientos de destinos de todo el mundo. Con la empresa matriz Carnival Corporation, Cunard está bien conocida por su White Star Service y Transatlantic Crossing. Este puesto es especialista en relaciones públicas que informa directamente al director de relaciones públicas y es responsable de apoyar el desarrollo y la implementación de programas de relaciones con los medios de comunicación, actividades y iniciativas de PR que generan concienciación y publicidad positiva para el público de consumo y comercio de la marca Cunard en América del Norte. El especialista apoya al Director de Relaciones Públicas en todas las tiendas de la empresa y es encargado de ayudar al desarrollo y ejecución del calendario de comunicaciones anuales, incluida la comunicación proactiva, las experiencias mediáticas, las activaciones, los eventos especiales y las comunicaciones especiales. El especialista crea todas las comunicaciones de visión general, los documentos de recomendaciones VIP para el barco y los arreglos de viaje, y se asegura de que se entregan con precisión a los medios de comunicación, agencias, la orilla y colegas de bordo. Este papel requiere la capacidad de equilibrar múltiples proyectos en cualquier momento dado, que a menudo incluyen viajes, e incluyen iniciativas con capas complejas y logística, muchos equipos diferentes locales, regionales, nacionales e internacionales y sensibilidades en el ámbito de lidiar con personalidades y eventos de alto perfil. Responsabilidades: Apoya un programa de relaciones públicas integrado para impulsar el conocimiento de la marca y la cobertura mediática relevante, mantiene relaciones estratégicas con la prensa y influencers externos. Escriba comunicados de prensa, hojas de datos, puntos de conversación, preguntas y respuestas y otros materiales para apoyar las necesidades de los medios de comunicación y entrevistas. Gerencia la distribución de comunicados por cable Colabora con los departamentos internos de Cunard y la agencia de Relaciones Públicas en la elaboración y entrega de mensajes clave de marca. Trabaja en estrecha y colaborativa con las partes interesadas del Reino Unido y Norteamérica Cunard, incluyendo Marketing, Marca, Servicio al Cliente, Experiencia de los Huéspedes, Gestión de Ingresos, Ventas, etc. Trabaja con el Director en respuestas reactivas a las consultas de medios de comunicación para las solicitudes de hechos y fotos, artículos, entrevistas ejecutivas con la aportación del Director y la agencia de relaciones públicas (en su caso). Gestionar un plan de acción de equipo en curso y un calendario de planificación anual trabajando con el director y la Agencia de Relaciones Públicas, incluidos los horarios y el seguimiento de toda la actividad de PR, eventos, visitas a buques, fotos y proyecciones de películas para garantizar que se cumplan los hitos clave. Mantenerse al tanto de los cambios en el mercado de medios, asegurando que Cunard aproveche las oportunidades que puedan surgir para familiarizarse con las publicaciones de prensa para los medios, creadores y socios, entre otros. Capacidad para gestionar y cumplir múltiples plazos superpuestos Habilidades destacadas de escritura (con énfasis en el estilo AP), edición y presentación, con capacidad para adaptar mensajería y contenido para una variedad de audiencias Experiencia en evaluar y ejecutar el lanzamiento de medios proactivos, responder a consultas de medios, coordinar oportunidades de entrevistas y gestionar iniciativas de asociación Habilidades tecnológicas con herramientas basadas en IA Habilidades para trabajar de manera más eficiente y creativa Facilidad y agilidad con las plataformas de redes sociales y las tendencias relacionadas con Microsoft Office PPT / tecnología de presentación.