Senior Marketing Designer – Paid Media & Social

Senior Marketing Designer – Paid Media & Social
Location: Remote

Pay: $65 (Weekly pay + Medical Benefits)

Duration: 6–12 Month Contract (Excellent potential for extension)

Schedule: Full-time: M-F (Must attend meetings EST/PST as needed)

Both roles will work closely with the Head of Design and Performance Marketing leadership to create high-quality, platform-native creative that strengthens marketing performance and brand presence. While both roles require strong visual design expertise, each role supports a different marketing channel.

Senior Paid Media Designer (Performance Marketing)
The Senior Paid Media Designer will lead the design and execution of high-impact advertising creative across paid social and digital marketing channels. This role requires a designer who understands performance marketing, platform-native design, and data-informed creative optimization. The ideal candidate can analyze how creative performs and iterate designs to improve campaign outcomes. This person will also collaborate with internal stakeholders and external agencies to ensure high-quality creative aligned with campaign goals.

Paid Media Creative Execution

Design performance-driven advertising creative for platforms such as LinkedIn and Meta

Develop platform-native creative tailored to specific formats, placements, and audience behavior

Create multiple design variations to support A/B testing and campaign experimentation

Ensure creative assets are optimized for digital advertising performance

Performance Optimization

Partner with performance marketing teams to translate campaign goals into creative strategy

Review campaign metrics and make data-informed recommendations to improve creative performance

Apply understanding of metrics such as CTR, conversions, and engagement to refine creative direction

Cross-Functional Collaboration

Partner with marketing, creative, and advertising agency partners

Review agency-produced creative and provide design feedback and direction

Present and explain design decisions to stakeholders with confidence and clarity

Brand Stewardship

Maintain consistency with Coursera’s brand guidelines and visual identity

Ensure creative quality across high-volume paid campaigns

Senior Organic Social Designer
The Senior Organic Social Designer will lead the creation of engaging, platform-native social content that strengthens presence across social channels. This role focuses on creative storytelling, experimentation, and engagement-driven content, helping the brand stand out in highly competitive social environments. The ideal candidate has a strong understanding of how different platforms behave and how design choices influence audience engagement.

Social-First Creative Development

Design engaging organic social content across platforms such as LinkedIn, Instagram, Facebook, and YouTube

Create assets across formats including static posts, carousels, and social graphics

Develop content that aligns with platform-specific audience behavior and trends

Creative Ideation

Contribute ideas for social campaigns, brand storytelling, and content series

Translate brand messaging into compelling visual content designed for engagement

Platform-Native Design

Apply knowledge of platform-specific design styles and audience expectations

Stay current on social media trends, formats, and emerging content styles

Partner closely with social media, brand, and marketing teams

Contribute to the visual evolution of company’s social presence

Core Responsibilities (Both Roles)

Design high-quality marketing creative using Figma at an expert level

Maintain organized and production-ready design files

Ensure all creative aligns with brand standards and visual guidelines

Collaborate effectively with cross-functional marketing teams

Clearly communicate design rationale and defend creative decisions with confidence

Contribute ideas and insights to improve creative strategy and execution

Required Qualifications

6–12 years of professional design experience supporting digital marketing or creative campaigns

Must have experience in Paid Media or Organic Social Design

Background in technology, SaaS, education, or subscription-based businesses

Ability to walk through your creative process and explain their design decisions

Requires hands‑on creative ownership – coming up with your own creative direction

Experience creating digital advertising assets or social media content for platforms such as LinkedIn, Meta, or similar channels

Ability to translate marketing briefs into compelling creative assets for campaigns

Experience collaborating with marketing, brand, and performance teams

Experience to design high-quality marketing creative using Figma at an expert level

Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools

Candidates should be prepared to walk through their creative process and explain their design decisions during interviews.

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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