Paid Media Marketing Coordinator

We are seeking a Paid Media Marketing Coordinator to support the planning, execution, and optimization of digital advertising campaigns across paid channels. This role focuses primarily on paid media execution and optimization (Google Ads, Meta, OTT), while also supporting integrated marketing efforts including social media, email, website, and SMS campaigns. This role will also work home games.

The ideal candidate is detail-oriented, analytical, and excited about using digital advertising to drive awareness, engagement, and revenue. After campaigns launch, this role will be responsible for monitoring performance, analyzing results, and applying insights to improve future campaigns.

Responsibilities

Execute and manage paid media campaigns across platforms including Google Ads, Meta (Facebook & Instagram), and OTT, including ongoing monitoring, optimization, and performance adjustments.
Support campaign planning and move digital marketing initiatives through all phases of the campaign lifecycle
Monitor and optimize campaign performance to improve reach, engagement, and conversion metrics
Assist with audience targeting, budget pacing, creative testing, and performance reporting
Maintain and support brand presence across paid and organic social platforms
Plan and execute email and SMS campaigns in coordination with the marketing team
Track, analyze, and report on campaign performance using analytics tools such as Google Analytics
Prepare performance summaries and insights for internal stakeholders
Collaborate with graphic designers and content partners to support ad creative needs
Stay informed on digital marketing trends, platform updates, and best practices
Maintain relationships with media vendors and external partners as needed
Incorporate feedback from the marketing team and company leadership
Assist with website updates and content coordination as needed
Knowledge of hockey, basketball, and baseball is a plus
Skills Extensive experience with paid media platforms, including Google Ads and Meta Paid Social
Familiarity with email marketing platforms such as Mailchimp, Constant Contact, or similar
Understanding of SEO/SEM principles
Experience supporting digital marketing or paid media campaigns in a coordinator or specialist role
Strong analytical skills with the ability to interpret campaign data and performance metrics
Working knowledge of web analytics tools (Google Analytics preferred)
Strong organizational skills and attention to detail
Effective written and verbal communication skills
Ability to manage multiple campaigns and deadlines simultaneously
Experience with creative content coordination is a plus
Google Analytics certification preferred
Bachelor's degree in Marketing or a related field preferred

Job Type: Full-time

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:
How many years of work experience do you have with Paid Media including Meta Ads & Google Ads?
How many years of work experience do you have with Search Engine Optimization (SEO)?
Please provide a link to your portfolio
Are you available to work on nights, weekends and holidays?