Director, Content & Marketing Analytics

Position Profile: Director, Content & Marketing Analytics

Department: Business Intelligence
Reports to: Head of Strategy & Analytics
Status: Full-time
Work Location: College Park, MD

Position Summary

The Washington Commanders are seeking a data-driven leader to join our organization as Director, Content & Marketing Analytics , with primary responsibility for leading analytics and insights across content performance, digital platforms, and marketing initiatives. This role will serve as the central analytics partner for Marketing, Content and Digital leadership, providing strategic insights that influence fan reach, engagement, acquisition, and long-term brand growth.

The ideal candidate brings a strong understanding of digital content ecosystems, including social media platforms, owned-and-operated digital channels (web and mobile app), and performance marketing. This individual can translate complex behavioral data into actionable insights that improve content strategy, optimize marketing investment, and deepen fan engagement across the fan lifecycle.

Key Responsibilities

Strategic & Executive Support

Lead analytics initiatives in support of Marketing, Content, Digital, and Growth leadership
Provide data-driven insights to inform content strategy, channel prioritization, and marketing investment decisions
Partner with senior leadership on planning, goal-setting, and measurement frameworks tied to fan growth and engagement
Support long-term strategic initiatives related to brand expansion, digital transformation, and audience development
Content Analytics (Social, Web, App)
Own performance measurement and insights across social media platforms, team website, and mobile app
Analyze audience reach, engagement, consumption patterns, and platform-specific behaviors to inform content strategy
Evaluate content effectiveness by format, platform, theme, and timing to optimize editorial planning and distribution
Develop audience growth and engagement dashboards that track performance against KPIs across channels
Partner with internal teams to design experiments and measure the impact of new content formats and features
Marketing & Growth Analytics
Lead analytics for marketing campaigns across paid, owned, and earned channels
Measure marketing effectiveness across the fan lifecycle, including awareness, acquisition, engagement, and retention
Develop attribution and performance frameworks to optimize media mix and campaign returns
Identify opportunities to improve conversion rates and fan lifetime value
Provide strategic and analytical support to international efforts (including Global Markets Program) and third-party events business
Reporting, Insights & Data Strategy
Own executive dashboards and reporting frameworks that track content performance, digital engagement, and marketing KPIs
Ensure insights are communicated in clear, compelling formats tailored to executive, marketing, and creative audiences
Drive continuous improvement in data quality, tracking, and measurement across digital platforms
Partner with product, technology, and marketing operations teams to ensure accurate instrumentation and data integration
Champion best practices in experimentation, audience analytics, and data storytelling across the organization
Qualifications & Skills
Bachelor's degree in Business, Analytics, Marketing, Statistics, or a related field
8-12+ years of progressive experience in analytics, strategy, business intelligence, or marketing analytics
Demonstrated experience supporting content, digital, or marketing functions in professional sports, media, entertainment, or consumer-facing organizations
Deep familiarity with social media analytics, web analytics, and mobile app measurement frameworks
Advanced proficiency with analytical, visualization, and AI tools (SQL, Python, R, Tableau/Power BI, CoPilot, Claude Code)
Experience with digital analytics and marketing platforms (e.g., Google Analytics, social platform insights, and marketing automation tools)
Strong executive communication skills and ability to influence decisions through data storytelling
Experience designing experiments, measuring campaign lift, and evaluating content performance
Passion for professional sports and enhancing fan engagement through data-driven marketing and content strategies

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:
Please describe your experience as it relates to the position requirements of this position.
What excites you about this position and the prospect of working with the Washington Commanders?
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