Senior Marketing Manager, Demand Generation

Senior Marketing Manager, Demand Generation The Senior Marketing Manager, Demand Generation will focus on demand generation activities to drive quality leads that generate revenue. Requires a strong background in marketing, some B2B experience, excellent analytical skills, and a passion for impactful campaigns.
Essential Duties and Responsibilities
Develop and execute comprehensive marketing strategies to generate demand for company solutions and services.
Collaborate cross-functionally with product, sales, and customer service teams to produce materials supporting the prospect-to-client lifecycle.
Create and manage targeted marketing campaigns across multiple channels including events, social media, and digital advertising.
Monitor and report on marketing initiative effectiveness; use data to optimize strategies.
Stay current with B2B marketing trends and best practices related to target markets.
Marginal Functions
Build and maintain relationships with team members and peers to coordinate communications and services affecting clients.
Attend webinars and trainings for ongoing professional development.
Complete assigned projects and other duties as directed by supervisor.
Knowledge, Skills, and Abilities
Proven track record in developing and executing successful marketing campaigns.
Strong analytical and strategic thinking skills.
Excellent communication and interpersonal skills.
Ability to work both collaboratively and independently in a fast-paced environment.
Proficiency with project management, marketing automation tools, CRM, and marketing technologies.
Education & Experience
Bachelor's degree in Marketing, Business, or related field.
5+ years marketing experience, focusing on B2B or software marketing.
$84,000 - $105,888 a year