Brand Manager

Brand/Product Manager
Charlotte, NC (Onsite Preferred | Remote Considered for Industry Experience)

Direct Hire | $70,000 – $75,000 + Growth Opportunity

Qualifications

3+ years of experience in product management, brand management, or category management

Experience within cannabis, vape, alternative wellness, or similar regulated industries strongly preferred

Advanced Excel skills with the ability to analyze trends and build forecasts

Experience using SEO tools and market research platforms to support decision‑making

Proven ability to create and present recommendations to executive leadership

Strong communication skills with the ability to influence cross‑functional teams

Self‑starter who thrives in a fast‑paced, evolving environment

Position Overview
This role sits at the intersection of product development, brand strategy, and market intelligence. You will be responsible for identifying new opportunities, evaluating product performance, and partnering across teams to bring new concepts to market. This is not a maintenance role. It is a build and create opportunity for someone who wants direct impact on product direction.

Key Responsibilities
Product Development and Innovation

Identify and evaluate new product opportunities within kratom, kava, and adjacent markets

Analyze consumer trends, competitor activity, and industry shifts to guide product strategy

Develop business cases and present recommendations to executive leadership

Drive new product concepts from idea through launch

Brand and Portfolio Strategy

Assess and optimize the current product portfolio for growth and positioning

Support branding, packaging, and go‑to‑market strategies

Ensure strong alignment between product, brand, and market demand

Cross‑Functional Execution

Partner with sales, marketing, and operations to execute product launches

Align stakeholders and manage timelines across multiple initiatives

Ensure product initiatives move forward in a fast‑paced environment

Data and Market Intelligence

Utilize Excel and analytics tools to evaluate performance and forecast trends

Leverage SEO insights and market research to validate ideas and identify gaps

Track product success and adjust strategies based on data

What Sets This Role Apart

Direct exposure to executive leadership and influence on product strategy

Opportunity to build and shape a growing product portfolio

Fast‑paced environment where ideas move quickly from concept to execution

High visibility role with real impact on business growth

Work Environment

Charlotte, NC, with a strong preference for onsite collaboration

Remote flexibility available for candidates with relevant industry experience

This is an opportunity for someone who wants to build, not just manage, and play a key role in shaping the future of a growing and competitive space.

Equal Opportunity Employer / Disabled / Protected Veterans

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