Senior Channel Marketing Manager

Overview About Lark
At Lark Health, we’re leading the way into a new era of cardiometabolic care, leveraging advanced AI techniques – including deterministic and generative models – to provide scalable, affordable, and compassionate care. We help our healthcare partners manage over 30 million lives and prevent conditions like obesity, hypertension, type II diabetes, and behavioral health. Our platform delivers real-time personalized counseling and health monitoring for each patient. By providing compelling and actionable insights, we empower every user to live happier, healthier lives. Come join our team!
The Role
We are seeking a dynamic and strategic Senior Campaign Marketing Manager to lead our fast-paced Consumer Marketing strategy and execution, with a critical focus on commercial plans and Medicare program populations, maximizing patient enrollment across both commercial and government-sponsored segments.
In this pivotal role, you will be a central figure in defining and executing Lark's growth strategies within the commercial plans and Medicare programs, including Medicare Diabetes Prevention Program (MDPP) and CMS ACCESS, driving enrollment and engagement from new and existing partner populations. You will develop and execute audience-specific campaigns that reflect a deep understanding of the distinct needs, communication preferences, and regulatory constraints of both commercially-insured members and Medicare beneficiaries.
You will own end-to-end execution of consumer-facing campaigns, from awareness to enrollment, engagement, and retention, including campaign design, content development, QA, launch, and performance reporting.
This is a highly collaborative role that demands leadership and coordination with external PBM partners, Medicare program stakeholders, and cross-functional internal teams, including our design, marketing operations, and strategy teams.
What You’ll Do
Partner Strategy & Engagement: Lead marketing representation in external commercial plan partner meetings, sharing strategic campaign updates, enrollment performance insights, and addressing partner needs and challenges specific to their member base.
Plan-Specific Asset Development & Management: Collaborate with account management and external partners to define, develop, and deliver essential marketing assets (e.g., mailers, digital ads, web content) that resonate with members and comply with channels and requirements.
Medicare Campaign Execution: Lead end-to-end marketing execution for Medicare programs, including MDPP and CMS ACCESS, designing campaigns for Medicare beneficiaries (adults 65+).
Enrollment Campaign Ownership: Own end-to-end execution of high-impact consumer enrollment campaigns for commercial and Medicare plan members, driving new user acquisition and activation.
Support the Account Management: Partner with AM teams to respond to client marketing requests and optimize campaigns to meet partner expectations, including occasional client-facing meetings.
Advanced Performance Analytics & Enrollment Insights: Track campaign performance across daily to quarterly cadences, focusing on enrollment and engagement metrics. Translate data into actionable insights and present results to stakeholders to demonstrate ROI and guide strategy.
Compliance & Governance: Ensure all marketing materials comply with government regulations and compliance requirements.
Strategic Problem-Solving for Enrollment Barriers: Identify and resolve complex campaign or enrollment issues to ensure smooth launches and funnel optimization.
What You’ll Need
Healthcare Marketing Experience: Proven background in healthcare marketing with experience focused on commercial and Medicare plans and driving patient/member enrollment initiatives, with a strong preference for Medicare experience
DTC & Enrollment Leadership: Track record of leading direct-to-consumer campaigns that deliver measurable enrollment and activation in complex healthcare environments.
Detail-Oriented & Compliance-Driven: Exceptional attention to detail in navigating healthcare and Medicare compliance and member communications.
Analytical Acumen for Conversion: Strong analytical skills with a focus on enrollment funnel performance and conversion optimization.
Agile Mindset & Adaptability: Thrives in dynamic environments; quickly adapts to evolving PBM partner needs and market shifts.
Strategic Problem Solver & Influencer: Effectively resolves complex challenges related to partner integration and enrollment, influencing stakeholders at all levels.
Marketing Leadership: Extensive experience in channel, lifecycle, and CRM marketing, ideally within commercial plans and Medicare programs.
Marketing Automation Proficiency: Hands-on experience with marketing automation platforms, especially in managing member journeys and driving enrollment.
Working at Lark
Lark operates as a remote organization, requiring all employees to reside within the United States. The specific salary offered to a candidate will depend on various factors, including location, job level, and verified job-related knowledge, skills, and experience. In addition to a comprehensive benefits package, candidates may be eligible for additional compensation, such as participation in a bonus program and stock awards, where applicable.
Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.
Compensation Range: $128,400 - $178,640

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