Director of Brand & Product Marketing

Director, Portfolio Marketing The Director of Portfolio Marketing owns Uber Freight's category narrative, value proposition, and solution-level messaging across the full portfolio. This role ensures our market story is clear, differentiated, and consistently applied across Product, Sales, Growth, and Brand.
This leader translates customer and market insight into positioning, go-to-market strategy, and sales enablement that drive pipeline creation, conversion, and customer expansion. The role requires a senior operator who can move seamlessly between strategy and execution and who is highly effective partnering across Product, Sales, and Marketing.
What the Candidate Will Do
Define and maintain Uber Freight's overarching market narrative, value proposition, and portfolio positioning
Own segmentation, ICPs, buyer personas, and core use-case frameworks
Lead competitive and market intelligence, turning insight into clear, sales-ready narratives
Partner with Product and Commercial leadership to inform category and product-line strategy
Build and maintain solution-level messaging, including product narratives, pitch decks, battlecards, and objection handling
Own the Brand and Experience on content architecture and story development
Partner with Sales Leadership and Enablement to support solution launches, updates, and competitive shifts
Deliver practical enablement that improves sales readiness, confidence, and win rates
Work with Commercial Operations to identify and address positioning or narrative gaps impacting funnel performance
Lead customer marketing strategy, including advocacy, references, customer stories, and expansion motions
Partner with Lifecycle Marketing to deliver stage-appropriate, value-based customer communications
Ensure voice-of-customer insights inform messaging, GTM strategy, and product priorities
Lead the strategy behind Uber Freight's external brand presence
Basic Qualifications
8–12+ years of experience in Product Marketing, Solutions Marketing, or Portfolio Marketing
Experience in B2B, preferably within logistics, freight, supply chain, or complex technical solutions
Proven ability to build and scale positioning frameworks, category narratives, and GTM strategies
Strong ability to translate complex products into clear, compelling messaging
Demonstrated success partnering with Sales, Product, and cross-functional GTM teams
Experience owning competitive intelligence and sales enablement
Experience managing collateral creation and events
People leadership experience managing and developing PMM or Customer Marketing teams
Preferred Qualifications
Direct experience in logistics, freight, or supply chain technology
Strong executive communication, structured thinking, and stakeholder influence
Experience supporting enterprise and mid-market sales motions
Experience operating within a multi-product or platform portfolio
Familiarity with funnel performance, win-loss analysis, and revenue metrics
Experience building scalable messaging and enablement governance
Benefits & Compensation for U.S. Employees
Employees working more than 30 hours in the US at Uber Freight are eligible for benefits like a company sponsored health plan, dental and vision benefits, 401k match, financial and mental wellness benefits, parental leave, short- and long-term disability coverage, life insurance and more. US based employees may also be eligible for a performance or sales incentive bonus program, participation in Uber Freight equity awards, and other types of compensation depending upon the role.
Illinois: The salary range for this role is $161,550 to $188,150 a year
About Uber Freight
Uber Freight helps companies move goods more reliably and efficiently. We bring together the technology, people, and transportation capacity they need, using real‑time data from millions of shipments to guide smarter decisions. That helps customers spot issues early, avoid costly surprises, and deliver on time. Uber Freight works with 1 in 3 Fortune 500 shippers across North America and manages over $17B in freight. Learn more at www.uberfreight.com.
Candidate Privacy Notice
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EEOC
Uber Freight is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regards to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.